Performance Marketing Specialist

Placements24; Paarl; Hybrid; ZAR 420,000 - 720,000; Full time

Benefits offered by this job

Competitive salary

Hybrid work model

Growth opportunities

Diverse campaigns exposure

Collaborative team

Job summary

Placements24 is seeking a highly analytical Performance Marketing Specialist to drive paid digital campaigns from Paarl, Western Cape. The role focuses on SEM, paid social, display, and programmatic channels to optimize ROI through data-driven decisions.

You will manage budgets, run A/B tests, and deliver actionable performance reports, with a hybrid work arrangement requiring presence in Paarl on designated days.

Qualifications

• Minimum of 3 years hands-on experience in performance marketing, paid media management, or digital advertising.
• Proven experience managing paid campaigns on platforms like Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager.
• Strong understanding of SEM, PPC, paid social, display advertising, and retargeting.

Responsibilities

• Develop and execute paid digital marketing campaigns across platforms like Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, etc.
• Manage and optimize campaign budgets, bids, and targeting to achieve KPIs.
• Conduct A/B testing on ad creatives, landing pages, and targeting parameters to improve performance.
• Monitor campaign performance daily, analyze data, and generate insightful reports for stakeholders.
• Identify new opportunities for audience targeting, expansion, and channel diversification.
• Collaborate with the creative team to develop ad copy and visual assets.
• Stay up-to-date with trends, best practices, and platform updates in performance marketing.
• Conduct keyword research and competitor analysis for SEM campaigns.
• Ensure accurate tracking and attribution of campaign performance.
• Provide recommendations for improving overall digital marketing strategy based on performance data.

Education

Bachelor's degree in Marketing, Business, Statistics

Job description

About the Role

Our client is seeking a highly analytical and results-oriented Performance Marketing Specialist to join their team, with a hybrid work arrangement supporting operations in Paarl, Western Cape. This role is responsible for developing, managing, and optimizing paid digital advertising campaigns across various platforms to drive measurable results, such as leads, conversions, and sales. You will be instrumental in managing campaign budgets, analyzing performance data, and continuously iterating on strategies to maximize ROI. The ideal candidate possesses a strong understanding of paid search (SEM), paid social, display advertising, and programmatic buying, coupled with a passion for data-driven decision-making. This is an excellent opportunity to contribute to key marketing objectives and grow within a dynamic organization.

Key Responsibilities

• Develop and execute paid digital marketing campaigns across platforms like Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, etc.
• Manage and optimize campaign budgets, bids, and targeting to achieve key performance indicators (KPIs).
• Conduct A/B testing on ad creatives, landing pages, and targeting parameters to improve campaign performance.
• Monitor campaign performance daily, analyze data, and generate insightful reports for stakeholders.
• Identify new opportunities for audience targeting, campaign expansion, and channel diversification.
• Collaborate with the creative team to develop compelling ad copy and visual assets.
• Stay up-to-date with the latest trends, best practices, and platform updates in performance marketing.
• Conduct keyword research and competitor analysis for SEM campaigns.
• Ensure accurate tracking and attribution of campaign performance.
• Provide recommendations for improving overall digital marketing strategy based on performance data.

Requirements

• Bachelor's degree in Marketing, Business, Statistics, or a related quantitative field.
• Minimum of 3 years of hands-on experience in performance marketing, paid media management, or digital advertising.
• Proven experience managing paid campaigns on platforms such as Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager.
• Strong understanding of SEM, PPC, paid social, display advertising, and retargeting strategies.
• Proficiency in using analytics tools like Google Analytics to track and report on campaign performance.
• Excellent analytical and problem-solving skills, with the ability to interpret complex data.
• Strong understanding of conversion rate optimization (CRO) principles.
• Proficiency in A/B testing methodologies.
• Excellent communication and collaboration skills.
• Must be able to work in a hybrid model, requiring presence in Paarl, Western Cape on designated days.

Benefits

• Competitive salary and performance-based incentives.
• Hybrid work model providing work-life balance.
• Opportunities for professional growth and skill development in performance marketing.
• Exposure to diverse advertising campaigns and data analysis.
• Collaborative and results-driven team environment.
• Be part of a company focused on measurable marketing success.