Performance Marketing Executive

Placements24; Upington; On-site; ZAR 420,000 - 720,000; Full time

Benefits offered by this job

Professional development opportunities

On-site role in Upington

Job summary

Placements24 is seeking a highly analytical Performance Marketing Executive to join the Upington team. The role demands developing, implementing, and optimizing data-driven campaigns across Google Ads, social media, and display networks to hit CAC, ROAS, and conversion targets.

You will monitor performance, manage budgets, and collaborate with content and design teams to craft strong ad copy and visuals. A strong grasp of SEO/SEM and analytics is essential.

Qualifications

• Bachelor's degree in Marketing, Business, Statistics, or related quantitative field.
• 3-5 years of experience in performance marketing or digital advertising.
• Proven experience managing paid campaigns on Google Ads, Facebook Ads, and LinkedIn Ads.
• Strong understanding of SEO, SEM, and CRO.
• Proficiency with Google Analytics and web analytics tools.
• Excellent analytical and communication skills.

Responsibilities

• Develop and optimize data-driven performance marketing campaigns.
• Monitor, analyze, and report campaign performance to improve ROI.
• Manage budgets for paid media to maximize ROAS.
• Run A/B tests on creatives, landing pages, and targeting.
• Collaborate with content and design teams on ad copy and visuals.
• Implement and refine SEO strategies to boost organic visibility.
• Analyze website traffic and user behavior to inform decisions.
• Coordinate with sales to align lead generation and CAC targets.

Skills

Analytical thinking

Campaign optimization

Data-driven decision making

Budget management

Communication skills

Independent work

Education

Bachelor's degree in Marketing, Business, Statistics, or related quantitative field

Tools

Google Ads

Facebook Ads

LinkedIn Ads

Google Analytics

SEO tools

A/B testing platforms

Job description

About the Role

Our client is seeking a highly analytical and results-driven Performance Marketing Executive to join their team in Upington, Northern Cape. This is an on-site role where you will be responsible for developing, implementing, and optimizing data-driven marketing campaigns across various digital channels to achieve specific performance metrics, such as customer acquisition cost (CAC), return on ad spend (ROAS), and conversion rates. The ideal candidate has a strong understanding of paid advertising platforms, SEO, SEM, and analytics tools, with a proven ability to translate complex data into actionable strategies that drive measurable business outcomes. We are looking for a proactive individual who is passionate about optimizing campaigns for maximum efficiency and effectiveness. You will play a critical role in driving profitable growth for the company through intelligent marketing investments and continuous performance improvement. Your expertise will be key in shaping impactful digital advertising strategies.

Key Responsibilities

• Develop and execute performance marketing campaigns across channels like Google Ads, social media advertising, and display advertising.
• Monitor, analyze, and report on campaign performance, identifying trends and opportunities for optimization.
• Manage and optimize budgets for paid media campaigns to maximize ROI.
• Conduct A/B testing on ad creatives, landing pages, and targeting strategies to improve conversion rates.
• Collaborate with the content and creative teams to develop high-performing ad copy and visuals.
• Implement and manage SEO strategies to enhance organic search visibility.
• Analyze website traffic and user behavior using tools like Google Analytics to inform marketing decisions.
• Stay up-to-date with the latest trends and best practices in performance marketing and digital advertising.
• Work closely with sales and marketing teams to ensure alignment on lead generation and customer acquisition goals.
• Manage affiliate marketing programs and partnerships.

Requirements

• Bachelor's degree in Marketing, Business, Statistics, or a related quantitative field.
• 3-5 years of experience in performance marketing, digital advertising, or a related role.
• Proven experience managing paid advertising campaigns on platforms such as Google Ads, Facebook Ads, and LinkedIn Ads.
• Strong understanding of SEO, SEM, and conversion rate optimization (CRO).
• Proficiency in Google Analytics and other web analytics tools.
• Excellent analytical skills and the ability to interpret data to drive strategic decisions.
• Strong knowledge of A/B testing methodologies.
• Excellent written and verbal communication skills.
• Ability to work independently and manage multiple projects simultaneously.
• Experience in budget management and performance reporting.

Benefits

Our client offers a competitive salary, a comprehensive benefits package, and opportunities for professional development in a dynamic work environment. You will be part of a results-focused team that values data-driven decision-making and continuous improvement. Gain hands-on experience managing significant advertising budgets and optimizing campaigns for maximum impact. Join a company committed to fostering talent and providing a clear career path for its employees. This role is ideal for a performance marketing professional looking to grow their career and make a substantial contribution to the company's success in Midrand, Gauteng. Enjoy a collaborative atmosphere and the chance to work on exciting challenges.