Performance Marketing Executive

Placements24; Paarl; On-site; ZAR 300,000 - 480,000; Full time

Benefits offered by this job

Competitive salary

Health benefits

Retirement fund

Training opportunities

Collaborative environment

Paarl location

Job summary

Placements24 in Paarl, Western Cape, is seeking a results-driven Performance Marketing Executive to manage and optimize paid advertising campaigns across Google Ads, Facebook, Instagram, LinkedIn and other channels. You will drive customer acquisition and improve conversion rates through data-driven strategies.

The role demands strong analytical skills, hands-on experience with PPC platforms, and the ability to balance budgets while delivering measurable ROI.

Qualifications

• Bachelor's degree or equivalent in marketing or related field.
• 2-4 years of hands-on performance marketing or paid digital advertising experience.
• Proven experience managing Google Ads and social media advertising campaigns.

Responsibilities

• Develop, implement, and manage paid digital marketing campaigns across platforms (Google, Facebook, Instagram, LinkedIn, etc.).
• Optimize campaigns to improve ROI, CPA, ROAS, and conversion rates.
• Conduct keyword research and craft effective ad copy and targeting strategies.
• Manage and allocate advertising budgets to maximize effectiveness.
• Monitor performance daily, identify trends and opportunities for improvement.
• Perform A/B testing on creatives, landing pages, and targeting parameters.
• Generate regular performance reports with actionable insights for stakeholders.
• Stay up-to-date with latest trends in performance marketing and digital advertising.
• Collaborate with creative teams on ad visuals and copy.
• Manage relationships with advertising vendors and partners.

Skills

Analytical mindset

Data-driven marketing

Paid media management

Communication skills

Education

Bachelor's degree in Marketing, Business, Economics, or related field

Tools

Google Ads

Facebook Ads

Instagram Ads

LinkedIn Ads

Google Analytics

Job description

About the Role

Our client, a leading online retailer, is seeking a results-driven Performance Marketing Executive to manage and optimize paid advertising campaigns across various digital channels. This role is vital in driving measurable results, focusing on customer acquisition and conversion optimization. You will be responsible for developing and implementing strategies for PPC, social media advertising, and other paid channels, ensuring maximum return on investment (ROI). The ideal candidate will possess a strong analytical mindset, a deep understanding of paid media platforms, and a proven ability to manage significant advertising budgets effectively. This is an exciting opportunity to make a direct impact on business growth within a dynamic team in the beautiful town of Paarl, Western Cape.

We are looking for a highly motivated individual who is passionate about data-driven marketing and optimizing campaigns for peak performance. Join a company that values innovation and customer focus.

Key Responsibilities

• Develop, implement, and manage paid digital marketing campaigns across platforms such as Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, etc.
• Optimize campaign performance to achieve key performance indicators (KPIs) including ROI, CPA, ROAS, and conversion rates.
• Conduct keyword research and develop effective ad copy and targeting strategies.
• Manage and allocate advertising budgets efficiently to maximize campaign effectiveness.
• Monitor campaign performance daily, identifying trends, insights, and opportunities for improvement.
• Perform A/B testing on ad creatives, landing pages, and targeting parameters.
• Generate regular performance reports, providing insights and actionable recommendations to stakeholders.
• Stay up-to-date with the latest trends and best practices in performance marketing and digital advertising.
• Collaborate with the creative team to develop compelling ad visuals and copy.
• Manage relationships with advertising vendors and partners.

Requirements

• Bachelor's degree in Marketing, Business, Economics, or a related field.
• 2-4 years of hands-on experience in performance marketing or paid digital advertising.
• Proven experience managing successful Google Ads and social media advertising campaigns.
• Strong understanding of key performance metrics and optimization strategies.
• Proficiency with analytics tools (e.g., Google Analytics) and ad platform interfaces.
• Excellent analytical and problem-solving skills, with a keen eye for detail.
• Strong written and verbal communication skills.
• Ability to manage multiple projects and prioritize tasks effectively.
• Self-motivated with a proactive approach to work.
• Experience with landing page optimization is a plus.
• Knowledge of e-commerce is advantageous.

Benefits

• Our client offers a competitive salary.
• comprehensive health benefits including medical and dental coverage.
• a retirement fund.
• Employees benefit from ongoing training and development opportunities.
• a collaborative work environment.
• the chance to work in the scenic Paarl, Western Cape.
• This is an office-based role, encouraging strong team synergy and face-to-face collaboration.
• We provide resources for professional growth and encourage attendance at industry events.
• Regular team-building activities and company functions are organized to foster a positive and engaged workforce.
• We are committed to creating a workplace where employees can thrive both personally and professionally.