Performance Marketing Specialist

Placements24; Benoni; Hybride; ZAR 420 000 - 660 000; Plein temps

Avantages offerts par ce poste

Hybrid work model

Professional development

Competitive compensation

Exposure to wide range of digital ads

Résumé du poste

Placements24 in Benoni, Gauteng is seeking a Performance Marketing Specialist to lead paid campaigns across Google, Facebook, Instagram, and LinkedIn. You will manage budgets, monitor performance, and use data to optimize ROI and conversions.

The role requires 2–4 years in performance marketing, expertise in analytics tools, and CRO practices. A hybrid work setup is offered with opportunities for growth in a dynamic digital team.

Qualifications

• Bachelor's degree in Marketing, Business, Economics, Statistics, or related quantitative field.
• 2-4 years of hands-on experience in performance marketing or digital advertising.
• Proven experience managing significant advertising budgets and delivering measurable results.
• Proficiency with major advertising platforms (Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager).
• Strong analytical skills with expertise in analytics tools (e.g., Google Analytics).
• Experience with A/B testing and conversion rate optimization techniques.
• Excellent understanding of marketing funnels and customer acquisition strategies.
• Strong communication and reporting skills.
• Ability to work independently and in a hybrid work environment.

Responsabilités

• Develop, implement, and manage paid advertising campaigns across platforms like Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, etc.
• Manage campaign budgets efficiently, ensuring optimal spend and maximizing ROI.
• Monitor campaign performance daily, identifying trends and opportunities.
• Conduct A/B testing on ad creatives, targeting, landing pages, and bidding strategies.
• Analyze campaign data and provide regular reports with actionable insights.
• Stay up-to-date with trends and best practices in performance marketing.
• Collaborate with content and creative teams to develop ad copy and visuals.
• Manage and optimize landing page performance to improve conversion rates.
• Research and identify new targeting opportunities and platforms.
• Ensure campaigns align with marketing objectives and brand guidelines.

Connaissances

Advertising platforms

Analytics tools

A/B testing

Conversion rate optimization

Communication

Formation

Bachelor's degree in Marketing or related field

Outils

Google Ads

Facebook Ads Manager

LinkedIn Campaign Manager

Google Analytics

Description du poste

About the Role

Our client is looking for a data-driven and analytical Performance Marketing Specialist to join their dynamic team in Benoni, Gauteng. This role is crucial for driving measurable results through paid advertising campaigns across various digital platforms. The ideal candidate will have a proven ability to manage budgets effectively, optimize campaigns for maximum ROI, and leverage data insights to inform strategy. You will be responsible for the end-to-end execution of performance marketing initiatives, including campaign setup, monitoring, analysis, and reporting. This is an exciting opportunity to contribute to the growth of our client's business by enhancing their online advertising effectiveness within the Gauteng region. We seek an individual with a strong understanding of conversion rate optimization and a passion for achieving tangible business outcomes.

Key Responsibilities

• Develop, implement, and manage paid advertising campaigns across platforms like Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, etc.
• Manage campaign budgets efficiently, ensuring optimal spend and maximizing return on investment (ROI).
• Monitor campaign performance daily, identifying trends, opportunities, and areas for improvement.
• Conduct A/B testing on ad creatives, targeting, landing pages, and bidding strategies to optimize campaign effectiveness.
• Analyze campaign data and provide regular reports with actionable insights and recommendations to stakeholders.
• Stay up-to-date with the latest trends and best practices in performance marketing and digital advertising.
• Collaborate with content and creative teams to develop compelling ad copy and visuals.
• Manage and optimize landing page performance to improve conversion rates.
• Research and identify new targeting opportunities and platforms for campaign expansion.
• Ensure all campaigns are aligned with overall marketing objectives and brand guidelines.

Requirements

• Bachelor's degree in Marketing, Business, Economics, Statistics, or a related quantitative field.
• 2-4 years of hands-on experience in performance marketing, paid media management, or digital advertising.
• Proven experience managing significant advertising budgets and delivering measurable results.
• Proficiency with major advertising platforms (Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager).
• Strong analytical skills with expertise in using analytics tools (e.g., Google Analytics, Adobe Analytics).
• Experience with A/B testing and conversion rate optimization (CRO) techniques.
• Excellent understanding of marketing funnels and customer acquisition strategies.
• Strong communication and reporting skills.
• Ability to work independently and as part of a team in a hybrid work environment.
• Familiarity with bid management platforms and marketing automation tools is a plus.

Benefits

• Competitive salary and performance-based bonuses.
• Hybrid work model offering flexibility and work-life balance.
• Opportunities for professional development and training in performance marketing.
• Be part of a results-oriented marketing team in Benoni.
• Exposure to a wide range of digital advertising strategies and tools.
• Standard employee benefits package.