Performance Marketing Manager

Placements24; Upington; Hybrid; ZAR 700,000 - 1,000,000; Full time

Benefits offered by this job

Competitive salary

Hybrid work model

Professional growth

Job summary

Placements24 in Upington is seeking a highly analytical Performance Marketing Manager to lead paid media strategies across search, social, display, and affiliate channels, driving conversions, CAC optimization, and ROAS in a hybrid work setting.

The role demands 5+ years of paid media experience, strong data skills, and proficiency with Google Analytics, Google Ads, and social platforms. You will partner with content, design, and sales to deliver measurable results.

Qualifications

• 5+ years of experience in performance marketing with a strong focus on paid media management.
• Bachelor's degree in Marketing, Business, Economics, or a related quantitative field.
• Proven expertise managing large budgets and optimizing campaigns on major platforms.

Responsibilities

• Develop and implement data-driven performance marketing strategies across channels including search, social, display, and affiliate marketing.
• Manage and optimize paid advertising campaigns to achieve KPIs such as conversions, CPA, and ROAS.
• Conduct A/B testing on ad creative, targeting, landing pages, and bidding strategies to improve efficiency.
• Analyze campaign performance data and generate insights for optimization.
• Collaborate with content, design, and sales teams to ensure cohesive campaign execution and messaging.
• Stay updated on industry trends and emerging technologies in performance marketing.

Skills

Paid media management

Data analysis

A/B testing

Excel

Google Analytics

Campaign optimization

Education

Bachelor's degree in Marketing or related quantitative field

Tools

Google Ads

Facebook Ads Manager

LinkedIn Ads

Job description

About the Role

Our client is seeking a highly analytical and results-driven Performance Marketing Manager to join their team in Upington . This role is pivotal in developing and executing strategies that drive measurable results through paid digital channels. You will manage campaigns across various platforms, focusing on optimizing for conversions, customer acquisition cost (CAC), and return on ad spend (ROAS). The ideal candidate has a strong quantitative background, extensive experience in paid media management, and a passion for data-driven optimization in a hybrid work environment that values both in-person collaboration and remote flexibility.

Key Responsibilities

• Develop and implement data-driven performance marketing strategies across channels including search, social, display, and affiliate marketing.
• Manage and optimize paid advertising campaigns to achieve key performance indicators (KPIs) such as conversions, CPA, and ROAS.
• Conduct A/B testing on ad creative, targeting, landing pages, and bidding strategies to continuously improve campaign efficiency.
• Analyze campaign performance data, generating insights and actionable recommendations for optimization.
• Collaborate with cross-functional teams (e.g., content, design, sales) to ensure cohesive campaign execution and messaging.
• Stay abreast of industry trends, new platforms, and emerging technologies in performance marketing.

Requirements

• Bachelor's degree in Marketing, Business, Economics, or a related quantitative field.
• 5+ years of experience in performance marketing, with a significant focus on paid media management.
• Proven expertise in managing large budgets and optimizing campaigns on platforms like Google Ads, Facebook Ads Manager, LinkedIn Ads.
• Strong analytical skills and proficiency with web analytics tools (e.g., Google Analytics) and Excel.
• Experience with marketing attribution models and conversion tracking setup.
• Excellent communication and project management skills, with the ability to work effectively in a hybrid setting.

Benefits

• Competitive salary and attractive bonus structure.
• Hybrid work model offering flexibility and work-life balance.
• Comprehensive medical, dental, and vision insurance.
• Opportunities for professional growth and advanced training in performance marketing.
• Dynamic and collaborative work culture in Upington .