Performance Marketing Manager

Placements24; Cape Town; On-site; ZAR 800,000 - 1,200,000; Full time

Benefits offered by this job

Competitive salary

Medical and dental insurance

Employee discount on products

Learning and development opportunities

Cape Town office environment

Job summary

Placements24 in Cape Town is seeking a results-driven Performance Marketing Manager to lead paid acquisition. You will drive campaigns across Google Ads and Meta, optimize for CPA, ROAS, and LTV, and work with analytics and creative teams to maximize ROI.

You will leverage data to test, iterate, and scale high-impact campaigns in a fast-paced, online marketplace. This role is based on-site in Cape Town with exposure to cross-functional teams and strategic growth initiatives.

Qualifications

• Bachelor's degree in Marketing, Economics, Statistics or related field.
• Minimum of 4 years hands-on performance marketing with paid acquisition.
• Demonstrated success managing budgets on Google Ads and Meta platforms.
• Strong analytical skills with Excel, GA, and data visualization tools.
• Experience with programmatic advertising is a plus.
• Excellent understanding of customer acquisition funnels and CRO.
• Detail-oriented with strong organizational and project management skills.
• Thrives in a fast-paced, data-driven environment.
• Excellent communication and collaboration skills.
• Must be legally authorized to work in South Africa.

Responsibilities

• Develop and execute a comprehensive performance marketing strategy focused on CPA, ROAS, and LTV.
• Manage and optimize paid campaigns across Google Ads, Meta, and other platforms.
• Conduct A/B tests on creatives, landing pages, targeting, and bidding.
• Analyze campaign data to identify trends, insights and optimization opportunities.
• Collaborate with analytics to define tracking and data attribution.
• Work with creative teams to develop effective ad copy and visuals.
• Manage advertising budgets, ensuring alignment with goals.
• Stay updated on industry trends and platform changes.
• Prepare regular performance reports for senior management.
• Identify and evaluate new growth opportunities via emerging channels.

Skills

Performance marketing

Paid acquisition strategy

A/B testing

CRO

Data analysis

Excel

Communication

Collaboration

Education

Bachelor's degree in Marketing or related field

Tools

Google Ads

Meta/Facebook Ads

Google Analytics

Data Visualization tools

Job description

About the Role

Our client, a leading e-commerce brand, is looking for a results-driven Performance Marketing Manager to lead their paid acquisition efforts from their Cape Town headquarters. This pivotal role will involve designing, implementing, and optimizing high-impact performance marketing campaigns across paid social, search, and display channels to drive customer acquisition and revenue growth. You will be at the forefront of leveraging data to make informed decisions, continuously testing and iterating to maximize ROI. This is an on-site position in our vibrant Cape Town office, fostering direct collaboration with our analytics, creative, and sales teams. The ideal candidate will have a deep analytical mindset, a passion for measurable results, and a proven ability to scale successful campaigns in a competitive online marketplace. Join us in shaping the future of online retail in South Africa.

Key Responsibilities

• Develop and execute a comprehensive performance marketing strategy focused on key metrics like CPA, ROAS, and LTV.
• Manage and optimize paid advertising campaigns across Google Ads (Search, Display, Shopping), Meta (Facebook/Instagram), and other relevant platforms.
• Conduct A/B testing on ad creatives, landing pages, targeting parameters, and bidding strategies to improve campaign efficiency.
• Analyze campaign performance data, identifying trends, insights, and actionable recommendations for optimization and growth.
• Collaborate closely with the analytics team to define tracking requirements and ensure accurate data attribution.
• Work with the creative team to develop compelling ad copy and visuals that resonate with target audiences.
• Manage advertising budgets meticulously, ensuring spend aligns with strategic goals and targets.
• Stay updated on the latest industry trends, platform updates, and emerging advertising technologies.
• Prepare regular performance reports for senior management, clearly communicating results and strategic outlook.
• Identify and evaluate new growth opportunities through emerging channels or innovative campaign structures.

Requirements

• Bachelor's degree in Marketing, Economics, Statistics, or a related quantitative field.
• Minimum of 4 years of hands-on experience in performance marketing, with a focus on paid acquisition channels.
• Demonstrable success in managing significant budgets on Google Ads and Meta platforms.
• Strong analytical skills with proficiency in Excel, Google Analytics, and data visualization tools.
• Experience with programmatic advertising and other display networks is a plus.
• Excellent understanding of customer acquisition funnels and conversion rate optimization (CRO).
• Detail-oriented with strong organizational and project management skills.
• Ability to thrive in a fast-paced, data-driven environment.
• Excellent communication and collaboration skills.
• Must be legally authorized to work in South Africa.

Benefits

• Highly competitive salary and annual bonus structure.
• Comprehensive medical and dental insurance plans.
• Generous employee discount on company products.
• Opportunities for continuous learning and professional development.
• Dynamic and collaborative work culture in Cape Town.
• Pension fund contributions.
• Regular team-building events and company socials.
• Access to state-of-the-art office facilities.
• Travel allowance for business-related trips.
• Career advancement opportunities within a growing organization.