Performance Marketing Analyst

Placements24

Pretoria

Hybrid

ZAR 480,000 - 720,000

Full time

2 days ago

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Benefits offered by this job

Hybrid work arrangement

Competitive salary package

Medical and dental coverage

Opportunities for professional growth

Retirement savings plan contributions

Performance incentives

Convenient office location in Pretoria

Job summary

Placements24 in Pretoria is seeking a highly analytical Performance Marketing Analyst to optimize digital advertising spend and maximize ROI across paid channels. The role involves deep data analysis, campaign monitoring, and strategic recommendations to improve effectiveness.

The ideal candidate has 3–5 years of experience, strong skills with Google Ads, Analytics, and data visualization tools, and excellent communication abilities.

Qualifications

Bachelor's degree in Marketing, Statistics, Economics, Mathematics, or related quantitative field.
3–5 years of experience in performance marketing or digital analytics.
Proficiency in Google Ads, Facebook Ads Manager, and other major advertising platforms.
Strong data analysis skills using Google Analytics, Excel, SQL or similar.
Experience with data visualization tools (Tableau/Power BI) is a plus.
Excellent communication and presentation skills.
Detail-oriented with strong problem-solving capabilities.
Ability to manage multiple projects in a team.
Experience in the financial services industry is advantageous.

Responsibilities

Monitor, analyze, and report on the performance of paid digital marketing campaigns (SEM, social media ads, display ads).
Develop and implement strategies to optimize campaign spend, targeting, bidding, and ad creative for maximum ROI.
Conduct A/B testing on ad copy, landing pages, and targeting parameters to identify best-performing variations.
Utilize data analysis tools and techniques to uncover insights into customer behavior and campaign effectiveness.
Collaborate with marketing managers and channel specialists to translate data insights into actionable strategies.
Prepare regular performance reports and presentations for stakeholders, highlighting key metrics, trends, and recommendations.
Manage tracking and attribution models to accurately measure campaign impact.
Stay informed about the latest trends and best practices in performance marketing and digital advertising.
Identify opportunities for budget reallocation and new campaign initiatives based on performance data.
Assist in forecasting marketing campaign performance and budget requirements.

Skills

Analytical thinking

Statistical analysis

A/B testing

Communication

Data interpretation

Education

Bachelor's degree in Marketing, Statistics, Economics, Mathematics, or related field

Tools

Google Ads

Facebook Ads Manager

Google Analytics

Excel

SQL

Tableau

Power BI

Job description

About the Role Our client, a prominent financial services group headquartered in Pretoria , is seeking a highly analytical and results-oriented Performance Marketing Analyst. This critical role will focus on optimizing digital advertising spend and maximizing return on investment (ROI) across various paid media channels. You will be responsible for in-depth data analysis, campaign performance monitoring, and providing strategic recommendations to enhance campaign effectiveness. The ideal candidate possesses strong quantitative skills, a deep understanding of digital advertising platforms, and a passion for driving measurable business outcomes. This role is based in Pretoria, Gauteng , with a hybrid work model that blends in-office collaboration with remote flexibility.

Key Responsibilities

Monitor, analyze, and report on the performance of paid digital marketing campaigns (SEM, social media ads, display ads).
Develop and implement strategies to optimize campaign spend, targeting, bidding, and ad creative for maximum ROI.
Conduct A/B testing on ad copy, landing pages, and targeting parameters to identify best-performing variations.
Utilize data analysis tools and techniques to uncover insights into customer behavior and campaign effectiveness.
Collaborate with marketing managers and channel specialists to translate data insights into actionable strategies.
Prepare regular performance reports and presentations for stakeholders, highlighting key metrics, trends, and recommendations.
Manage tracking and attribution models to accurately measure campaign impact.
Stay informed about the latest trends and best practices in performance marketing and digital advertising.
Identify opportunities for budget reallocation and new campaign initiatives based on performance data.
Assist in forecasting marketing campaign performance and budget requirements.

Requirements

Bachelor's degree in Marketing, Statistics, Economics, Mathematics, or a related quantitative field.
Minimum of 3-5 years of experience in performance marketing, digital analytics, or a similar analytical role.
Proficiency in Google Ads, Facebook Ads Manager, and other major advertising platforms.
Strong analytical skills with expertise in data analysis tools such as Google Analytics, Excel (advanced functions), SQL, or similar.
Experience with data visualization tools (e.g., Tableau, Power BI) is a plus.
Solid understanding of A/B testing methodologies and statistical analysis.
Excellent communication and presentation skills, with the ability to explain complex data clearly.
Detail-oriented with strong problem-solving capabilities.
Ability to work effectively in a team and manage multiple projects.
Experience in the financial services industry is advantageous.

Benefits