Performance Marketing Manager - Pretoria

Placements24; Pretoria; On-site; ZAR 520,000 - 750,000; Full time

Benefits offered by this job

Competitive salary

Medical aid and retirement fund

Job summary

Placements24 in Pretoria is seeking a results-driven Performance Marketing Manager to drive customer acquisition and revenue growth through data-driven paid marketing strategies. This in-office role requires managing campaigns across search, social, and affiliate channels with strong ROI focus.

You will analyze performance metrics, collaborate with marketing and sales teams, and optimize budgets to achieve KPIs.

Qualifications

• Bachelor's degree in Marketing, Business, Economics, or a related quantitative field.
• 4+ years of experience in performance marketing with a focus on paid acquisition.
• Proven track record of managing successful paid search (PPC) and paid social campaigns.

Responsibilities

• Develop, implement, and manage paid advertising campaigns across Google Ads, social media platforms, and other relevant channels.
• Monitor campaign performance, analyze data, and optimize campaigns to improve CPA, ROAS, and ROI.
• Conduct keyword research and audience segmentation to maximize targeting efficiency.
• Manage budgets for paid media campaigns with forecasting and allocation.
• Collaborate with creative and content teams to develop compelling ad copy and landing page experiences.
• Identify growth opportunities and testing ideas within performance marketing.

Skills

Google Ads

Google Analytics

Social media advertising

A/B testing

CRO

Education

Bachelor's degree in Marketing, Business, Economics, or a related quantitative field

Tools

Google Ads Editor

Google Data Studio

Excel

Job description

About the Role

Our client is seeking a results-oriented Performance Marketing Manager to join their team in Pretoria. This is a crucial in-office role where you will be responsible for driving customer acquisition and revenue growth through data-driven paid marketing strategies. You will manage and optimize campaigns across various performance marketing channels, including search engines, social media, and affiliate networks. The ideal candidate possesses a strong analytical mindset, a deep understanding of performance metrics, and a proven ability to deliver significant ROI. You will work closely with the broader marketing and sales teams to ensure seamless integration of performance marketing efforts with overall business objectives.

Key Responsibilities

• Develop, implement, and manage paid advertising campaigns across Google Ads, social media platforms, and other relevant channels.
• Monitor campaign performance, analyze data, and optimize campaigns to achieve key performance indicators (KPIs) such as CPA, ROAS, and ROI.
• Conduct in-depth keyword research and audience segmentation to maximize targeting efficiency.
• Manage budgets for paid media campaigns, ensuring optimal allocation and forecasting.
• Collaborate with creative and content teams to develop compelling ad copy and landing page experiences.
• Identify new opportunities for growth and testing within the performance marketing landscape.
• Stay current with industry trends, platform updates, and best practices in performance marketing.
• Prepare and present regular performance reports to senior management.
• Work closely with the sales team to ensure lead quality and conversion alignment.

Requirements

• Bachelor's degree in Marketing, Business, Economics, or a related quantitative field.
• Minimum of 4 years of experience in performance marketing, with a focus on paid acquisition.
• Proven track record of managing successful paid search (PPC) and paid social campaigns.
• Strong analytical skills with hands-on experience in Google Analytics, Google Ads, and social media ad platforms.
• Proficiency in A/B testing and conversion rate optimization (CRO).
• Excellent understanding of marketing attribution models.
• Strong project management and communication skills.
• Ability to work effectively in a fast-paced, collaborative office environment in Pretoria.
• Experience with affiliate marketing or programmatic advertising is a plus.

Benefits

• Competitive salary and attractive bonus structure.
• Comprehensive medical aid and retirement fund contributions.
• Generous annual leave and company holidays.
• Opportunities for professional development and attending industry conferences.
• On-site work environment in Pretoria with modern facilities.
• Exposure to cutting-edge marketing technologies and strategies.
• Dynamic team culture focused on achievement and innovation.