Performance Marketing Specialist

Placements24; Mossel Bay; Sur place; ZAR 420 000 - 640 000; Plein temps

Avantages offerts par ce poste

Competitive salary package

Bonuses based on performance

Medical and retirement benefits

Growth opportunities

Vibrant team culture

Employee discounts

Résumé du poste

Placements24 in Mossel Bay, Western Cape, seeks a highly analytical Performance Marketing Specialist to drive customer acquisition and revenue through data-driven paid campaigns. You will manage budgets, develop strategies, and track performance to ensure targets are met, collaborating with the marketing team to optimize across PPC, social, and other performance channels.

The ideal candidate has 3+ years in performance marketing, strong experience with Google Ads, Facebook/Instagram, and Google

Qualifications

• Bachelor's degree in Marketing, Economics, Statistics or a related quantitative field.
• Minimum of 3 years hands-on experience in performance marketing focusing on paid search and paid social.
• Proficiency with Google Ads, Facebook Ads Manager and other major platforms.
• Strong analytical skills and experience with web analytics tools (e.g., Google Analytics).
• Proven ability to manage significant advertising budgets and achieve targets.
• Excellent understanding of A/B testing methodologies.
• Strong communication and presentation skills.

Responsabilités

• Plan, execute, and optimize paid campaigns across Google, Facebook, Instagram, LinkedIn, and more.
• Manage advertising budgets for efficiency and ROI.
• Conduct keyword research, audience targeting, and ad creative development.
• Monitor campaign performance, analyze data, and generate actionable reports.
• A/B test creatives, landing pages, and targeting strategies.
• Stay updated on performance marketing trends and best practices.
• Collaborate with marketing to align campaigns with objectives.
• Identify growth opportunities within performance channels.

Connaissances

PPC advertising

Paid social

Google Analytics

Budget management

Formation

Bachelor's degree in Marketing, Economics, Statistics

Outils

Google Ads

Facebook Ads Manager

LinkedIn Ads

Description du poste

About the Role

Our client, a thriving retail company, is seeking a highly analytical and results-oriented Performance Marketing Specialist to join their team in Mossel Bay, Western Cape. This role is vital for driving customer acquisition and revenue growth through data-driven paid advertising campaigns. The ideal candidate will have a deep understanding of paid search (PPC), social media advertising, and other performance marketing channels, with a proven ability to optimize campaigns for maximum ROI. You will be responsible for managing budgets, developing campaign strategies, and meticulously tracking performance to ensure targets are met and exceeded. This is an excellent opportunity to contribute to the success of a growing business in a beautiful coastal city.

Key Responsibilities

• Plan, execute, and optimize paid advertising campaigns across various digital channels, including Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, etc.
• Manage advertising budgets effectively, ensuring efficient spend and maximum return on investment (ROI).
• Conduct keyword research, audience targeting, and ad creative development.
• Monitor campaign performance, analyze data, and generate regular reports with actionable insights.
• A/B test different ad creatives, landing pages, and targeting strategies to improve campaign effectiveness.
• Stay up-to-date with the latest trends and best practices in performance marketing and digital advertising.
• Collaborate with the broader marketing team to ensure campaign alignment with overall marketing objectives.
• Identify new opportunities for growth and innovation within performance marketing channels.

Requirements

• Bachelor's degree in Marketing, Economics, Statistics, or a related quantitative field.
• Minimum of 3 years of hands-on experience in performance marketing, with a strong focus on paid search and paid social.
• Proficiency with Google Ads, Facebook Ads Manager, and other major advertising platforms.
• Strong analytical skills and experience with web analytics tools (e.g., Google Analytics).
• Proven ability to manage significant advertising budgets and achieve performance targets.
• Excellent understanding of A/B testing methodologies.
• Strong communication and presentation skills.
• Detail-oriented with excellent organizational skills.
• Experience working in Mossel Bay, Western Cape or immediate vicinity is required.

Benefits

• Competitive salary package.
• Performance-based bonuses.
• Comprehensive medical and retirement benefits.
• Opportunities for professional growth and development.
• A vibrant and supportive team culture.
• Employee discounts on company products.