Performance Marketing Specialist

Placements24; Kempton Park; Presencial; ZAR 360.000 - 540.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Medical aid

Structured career progression

Company-sponsored training and develop

Descripción de la vacante

Placements24 in Gauteng is seeking a highly analytical Performance Marketing Specialist to drive growth through paid media. You will plan, execute, and optimize campaigns across Google Ads, Facebook Ads, LinkedIn, and more to hit KRIs such as CAC and ROAS.

You will collaborate with marketing and sales, conduct tests, analyze data, manage budgets, and report performance to management. The ideal candidate has 3+ years in performance marketing and a quantitative degree.

Formación

• Bachelor's degree in Marketing, Economics, Statistics, or a related quantitative field.

Responsabilidades

• Develop, implement, and manage paid campaigns across platforms like Google Ads, Facebook Ads, LinkedIn Ads, and others.

Conocimientos

Analytical mindset

Data-driven decision making

Campaign optimization

Budget management

Excellent communication

Attention to detail

Ability to translate data into actions

Educación

Bachelor's degree in Marketing, Economics, Statistics, or related quantitative field

Herramientas

Google Ads

Facebook Ads Manager

Google Analytics

Descripción del empleo

About the Role

Our client is seeking a highly analytical and results-oriented Performance Marketing Specialist to join their vibrant marketing department in Tembisa, Gauteng . This role is crucial for driving measurable growth through paid media channels. You will be responsible for planning, executing, and optimizing digital advertising campaigns across various platforms to achieve specific key performance indicators (KPIs), such as customer acquisition cost (CAC) and return on ad spend (ROAS). The ideal candidate possesses a data-driven mindset, a passion for experimentation, and a deep understanding of the digital advertising ecosystem. This position offers a fantastic opportunity to contribute directly to business success and grow your career in performance marketing within a supportive and innovative company. You will be working closely with the marketing and sales teams to ensure campaign alignment and maximize impact in the Gauteng region.

Key Responsibilities

• Develop, implement, and manage paid advertising campaigns across platforms like Google Ads, Facebook Ads, LinkedIn Ads, and others.
• Monitor and analyze campaign performance data to identify trends, insights, and areas for optimization.
• Conduct A/B testing on ad creatives, landing pages, and targeting parameters to improve campaign efficiency.
• Manage campaign budgets and ensure spending is aligned with performance goals and ROAS targets.
• Research and stay updated on industry best practices, new ad platforms, and emerging technologies.
• Collaborate with the content and design teams to create compelling ad copy and visuals.
• Generate regular performance reports for management, highlighting key metrics and recommendations.
• Optimize campaign bidding strategies and audience segmentation for maximum effectiveness.
• Ensure compliance with advertising policies and platform guidelines.

Requirements

• Bachelor's degree in Marketing, Economics, Statistics, or a related quantitative field.
• Minimum of 3 years of hands-on experience in performance marketing and paid media management.
• Proven experience managing significant advertising budgets and achieving measurable results.
• Proficiency with Google Ads, Facebook Ads Manager, and other major advertising platforms.
• Strong understanding of analytics tools (e.g., Google Analytics) and conversion tracking.
• Excellent analytical skills with the ability to interpret complex data and translate it into actionable strategies.
• Detail-oriented with strong organizational and project management skills.
• Good communication skills, both written and verbal.
• Experience in the Tembisa or broader Gauteng market is beneficial.

Benefits

• Competitive annual salary.
• Opportunity to drive impactful marketing initiatives in Tembisa .
• A structured work environment with clear career progression paths.
• Comprehensive benefits package including medical aid.
• Exposure to cutting-edge digital marketing tools and techniques.
• Company-sponsored training and development opportunities.
• Supportive team culture focused on collaboration and growth.