Performance Marketing Manager

Placements24; Polokwane; Hybrid; ZAR 420,000 - 580,000; Full time

Benefits offered by this job

Competitive salary with performanceBon

Hybrid work model

Medical aid and retirement fund

Job summary

Placements24 is seeking a results-driven Performance Marketing Manager to join our client’s team in Polokwane. You will design, execute, and optimize paid campaigns across digital channels to deliver leads and customer acquisition.

Lead analytics-driven optimization, manage budgets, run A/B tests, and collaborate with content and design teams. A strong track record in paid media, CRO, and reporting to leadership is essential in this hybrid role.

Qualifications

• 3-5 years of experience in performance marketing, focused on paid channels.
• Proven track record managing significant ad spend and targets.
• Strong analytics skills with Google Analytics, Google Ads, Facebook Ads Manager.
• Understanding of CRO principles.
• Excellent communication and presentation skills.

Responsibilities

• Develop and manage paid campaigns across Google Ads, social, and display.
• Monitor performance daily; analyze CTR, CPC, CPA, ROAS; optimize.
• Run A/B tests on creatives, landing pages, targeting.
• Manage budgets to maximize ROI.
• Provide regular performance reports to marketing leadership.

Skills

Paid ads

Google Analytics

Google Ads

Facebook Ads

CRO

Data analysis

Campaign optimization

Education

Bachelor's degree in Marketing

Tools

Google Analytics

Google Ads

Facebook Ads Manager

Job description

About the Role

Our client is seeking a results-driven Performance Marketing Manager to join their innovative team in Polokwane . This role focuses on designing, executing, and optimizing paid advertising campaigns across various digital channels to achieve measurable marketing objectives, such as lead generation and customer acquisition. You will leverage data analytics to drive campaign performance and maximize return on investment (ROI). This is an excellent opportunity for a performance marketing expert to make a significant impact and drive growth for our client.

Key Responsibilities

• Develop and manage paid advertising campaigns across platforms like Google Ads, social media ads, and display networks.
• Monitor campaign performance daily, analyzing key metrics (CTR, CPC, CPA, ROAS) and implementing optimizations.
• Conduct A/B testing on ad creatives, landing pages, and targeting strategies to improve campaign effectiveness.
• Manage advertising budgets efficiently, ensuring optimal allocation of resources for maximum ROI.
• Collaborate with content and design teams to create compelling ad copy and visuals.
• Provide regular performance reports and insights to marketing leadership.

Requirements

• Bachelor's degree in Marketing, Business, Economics, or a related quantitative field.
• 3-5 years of experience in performance marketing, with a focus on paid acquisition channels.
• Proven experience managing significant ad spend budgets and achieving clear performance targets.
• Strong analytical skills and proficiency with digital advertising platforms and analytics tools (e.g., Google Analytics, Google Ads, Facebook Ads Manager).
• Excellent understanding of conversion rate optimization (CRO) principles.
• Strong communication and presentation skills, with the ability to convey complex data simply.

Benefits

• A competitive annual salary with attractive performance bonuses.
• A hybrid work model that balances office collaboration with remote flexibility.
• Comprehensive medical aid and retirement fund options.
• Opportunities for ongoing training and professional development in digital marketing.
• A dynamic and results-oriented work culture focused on innovation and growth.