Performance Marketing Manager (Hybrid)

Placements24; Rustenburg; Híbrido; ZAR 900.000 - 1.200.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Hybrid work model

Office in Rustenburg

Professional development opportunities

Exposure to cutting-edge marketing技

Competitive compensation

Descripción de la vacante

WhatJobs Direct is seeking a results-driven Performance Marketing Manager to lead our paid acquisition efforts. This hybrid role combines remote flexibility with in-office collaboration in Rustenburg.

You will design, implement, and optimize data-driven campaigns across Google Ads, Facebook Ads, LinkedIn Ads, and other platforms to drive leads and customer acquisition while managing budgets and reporting performance metrics.

Formación

• Bachelor's degree in Marketing, Business, Economics, or a related quantitative field.
• Minimum of 5 years of experience in performance marketing, with a focus on paid acquisition channels.
• Demonstrated expertise in managing large-scale budgets across Google Ads and social media advertising platforms.
• Strong analytical skills and proficiency in data analysis tools (e.g., Google Analytics, Tableau, or similar).
• Experience with marketing automation and CRM platforms.
• Excellent understanding of CRO principles and A/B testing methodologies.
• Strong project management and organizational skills.
• Effective communication and interpersonal skills, comfortable working in a hybrid environment.
• Strategic thinker with a hands-on approach to campaign management.

Responsabilidades

• Develop and execute comprehensive performance marketing strategies across channels such as Google Ads, Facebook Ads, LinkedIn Ads, and other relevant platforms.
• Manage and optimize paid media campaigns to achieve specific KPIs related to CPA, ROAS, and conversion rates.
• Conduct in-depth keyword research, audience targeting, and campaign structuring to maximize performance.
• Analyze campaign data, generate performance reports, and provide actionable insights for continuous improvement.
• Collaborate with content and creative teams to develop compelling ad copy and visuals that resonate with target audiences.
• Manage the performance marketing budget, ensuring efficient allocation and maximizing ROI.
• Stay abreast of industry trends, new platform features, and best practices in performance marketing.
• Conduct A/B testing on ad creatives, landing pages, and targeting parameters to optimize campaign effectiveness.
• Work closely with the broader marketing team to ensure alignment of paid efforts with overall marketing objectives.

Conocimientos

Performance marketing

Paid media management

Analytical skills

Cross-channel advertising

Educación

Bachelor's degree in Marketing/Business/Economics

Herramientas

Google Ads

Facebook Ads

LinkedIn Ads

Google Analytics

Tableau

Descripción del empleo

About the Role

WhatJobs Direct is seeking a results-driven Performance Marketing Manager to lead our paid acquisition efforts. This role offers a hybrid work model, combining the benefits of remote flexibility with in-office collaboration opportunities in Rustenburg . You will be responsible for designing, implementing, and managing data-driven performance marketing campaigns across various digital channels to drive measurable results, including lead generation and customer acquisition. We are looking for a strategic thinker with a strong analytical mindset and a proven track record in optimizing paid media spend to achieve aggressive growth targets. This position is key to expanding our market reach and enhancing customer acquisition efficiency.

Key Responsibilities

• Develop and execute comprehensive performance marketing strategies across channels such as Google Ads, Facebook Ads, LinkedIn Ads, and other relevant platforms.
• Manage and optimize paid media campaigns to achieve specific KPIs related to cost per acquisition (CPA), return on ad spend (ROAS), and conversion rates.
• Conduct in-depth keyword research, audience targeting, and campaign structuring to maximize performance.
• Analyze campaign data, generate performance reports, and provide actionable insights for continuous improvement.
• Collaborate with content and creative teams to develop compelling ad copy and visuals that resonate with target audiences.
• Manage the performance marketing budget, ensuring efficient allocation and maximizing ROI.
• Stay abreast of industry trends, new platform features, and best practices in performance marketing.
• Conduct A/B testing on ad creatives, landing pages, and targeting parameters to optimize campaign effectiveness.
• Work closely with the broader marketing team to ensure alignment of paid efforts with overall marketing objectives.

Requirements

• Bachelor's degree in Marketing, Business, Economics, or a related quantitative field.
• Minimum of 5 years of experience in performance marketing, with a focus on paid acquisition channels.
• Demonstrated expertise in managing large-scale budgets across Google Ads and social media advertising platforms.
• Strong analytical skills and proficiency in data analysis tools (e.g., Google Analytics, Tableau, or similar).
• Experience with marketing automation and CRM platforms.
• Excellent understanding of conversion rate optimization (CRO) principles and A/B testing methodologies.
• Strong project management and organizational skills.
• Effective communication and interpersonal skills, comfortable working in a hybrid environment.
• Strategic thinker with a hands-on approach to campaign management.

Benefits

• Competitive annual salary of ZAR.
• Hybrid work arrangement offering flexibility and in-office synergy.
• Opportunity to lead critical performance marketing initiatives.
• Professional development and continuous learning opportunities.
• Collaborative team environment in our Rustenburg office.
• Exposure to cutting-edge marketing technologies and strategies.