Performance Marketing Specialist - PPC Expert

Placements24; Gauteng; Hybrid; ZAR 420,000 - 720,000; Full time

Benefits offered by this job

Hybrid work arrangement

Medical aid

Retirement fund

Job summary

Placements24 in Pretoria is seeking a Performance Marketing Specialist with a strong PPC background to lead paid media strategies. You will plan, implement, and optimize campaigns across Google Ads and social channels, driving customer acquisition and ROI.

You will analyze performance, conduct keyword research, write compelling ad copy, and collaborate with creative and marketing teams. The role blends hybrid work with office presence in Pretoria.

Qualifications

• Bachelor's degree in Marketing, Economics, Statistics, or related field.
• 3–5 years hands-on experience in performance marketing focusing on PPC campaigns.
• Proficient with Google Ads, Facebook Ads Manager, and major ad platforms.
• Strong analytics using web analytics tools to track campaign performance.

Responsibilities

• Develop, manage, and optimize PPC campaigns across Google Ads, Bing Ads, and social platforms.
• Conduct keyword research, audience targeting, and bid management to maximize ROI.
• Create ad copy and landing pages with the creative team to boost conversions.
• Monitor daily performance metrics such as CTR, CPC, CPA, and ROAS.
• Generate regular performance reports with actionable insights and recommendations.
• Stay up-to-date with trends and best practices in PPC advertising and digital marketing.
• Collaborate with marketing to align PPC with overall strategy.
• Run A/B tests on ad creatives, landing pages, and targeting parameters.
• Manage budgets for paid search and paid social campaigns.

Skills

PPC management

Google Ads

Facebook Ads Manager

Analytics (GA)

A/B testing

Copywriting

Bid management

Campaign optimization

Project management

Communication

Education

Bachelor's degree in Marketing, Economics, Statistics, or related field

Tools

Google Analytics

Google Ads

Facebook Ads Manager

Bing Ads

Job description

About the Role

Our client, a thriving e-commerce business, is actively seeking a talented Performance Marketing Specialist with a strong background in Pay-Per-Click (PPC) advertising to join their marketing department in Pretoria, Gauteng . This role is crucial for driving measurable results through paid digital channels. You will be responsible for planning, implementing, and optimizing PPC campaigns across various platforms, including Google Ads and social media advertising, to maximize customer acquisition and conversion rates. The ideal candidate is highly analytical, detail-oriented, and passionate about leveraging data to achieve superior campaign performance. This is an excellent opportunity to contribute to the growth of a leading online retailer in the vibrant Pretoria business landscape.

Key Responsibilities

• Develop, manage, and optimize PPC campaigns across Google Ads, Bing Ads, and social media platforms (Facebook, Instagram, LinkedIn, etc.).
• Conduct keyword research, audience targeting, and bid management to ensure efficient ad spend and maximize ROI.
• Create compelling ad copy and landing pages in collaboration with the creative team to drive higher conversion rates.
• Monitor campaign performance daily, analyzing key metrics such as CTR, CPC, CPA, and ROAS.
• Generate regular performance reports, providing actionable insights and recommendations for campaign improvements.
• Stay up-to-date with the latest trends and best practices in PPC advertising and digital marketing.
• Collaborate with the broader marketing team to ensure PPC efforts are integrated with overall marketing strategies.
• Conduct A/B testing on ad creatives, landing pages, and targeting parameters to continuously improve campaign effectiveness.
• Manage and optimize budgets for all paid search and paid social campaigns, ensuring alignment with client objectives in Pretoria .

Requirements

• Bachelor's degree in Marketing, Economics, Statistics, or a related quantitative field.
• Minimum of 3-5 years of hands‑on experience in performance marketing, specifically managing PPC campaigns.
• Proven expertise in Google Ads, Facebook Ads Manager, and other major advertising platforms.
• Strong analytical skills and proficiency in using web analytics tools (e.g., Google Analytics) to track and report on campaign performance.
• Excellent understanding of keyword research, bid management strategies, and campaign optimization techniques.
• Ability to write clear, concise, and persuasive ad copy.
• Experience with A/B testing methodologies.
• Strong project management skills and ability to manage multiple campaigns simultaneously.
• Excellent communication and collaboration skills.
• Familiarity with the Pretoria market or South African e-commerce landscape is an advantage.

Benefits

Our client offers a competitive salary, a performance-based bonus structure, and a comprehensive benefits package including medical aid and a retirement fund. This hybrid role provides the flexibility to work from home and in our modern offices located in Pretoria . We invest in our employees' growth through continuous training and development programs. Join a results-oriented team committed to driving online success.