Performance Marketing Specialist

Placements24; Soweto; Hybrid; ZAR 420,000 - 600,000; Full time

Benefits offered by this job

Competitive salary & bonuses

Hybrid work model

Health insurance (medical) & dental

Learning & certifications

Data-centric team environment

Job summary

Placements24 in Soweto is seeking a data-driven Performance Marketing Specialist to optimize paid campaigns across Google, Meta, LinkedIn, and more, focusing on ROI and business goals.

You will analyze performance, conduct A/B tests, manage budgets, and deliver insights to stakeholders in a hybrid work setup.

Qualifications

• Proven experience as a Performance Marketing Specialist or similar role.
• In-depth knowledge of major digital advertising platforms (Google Ads, Meta Ads, etc.).
• Proficiency with analytics tools such as Google Analytics, Google Tag Manager, and platform-specific reporting tools.
• Strong analytical skills with the ability to interpret complex data and translate it into strategic actions.
• Experience with A/B testing, conversion rate optimization (CRO), and landing page optimization.
• Excellent communication and collaboration skills.
• Bachelor's degree in Marketing, Business, Economics, or a related quantitative field.

Responsibilities

• Develop, implement, and manage paid advertising campaigns across platforms like Google Ads, Facebook Ads, Instagram Ads, and LinkedIn Ads.
• Conduct thorough keyword research, audience targeting, and ad copy creation for optimal campaign performance.
• Monitor campaign performance daily, analyze key metrics (CTR, CPC, CPA, ROAS), and implement optimizations to improve results.
• Manage advertising budgets effectively, ensuring efficient spend and maximizing return on investment.
• A/B test ad creatives, landing pages, and targeting strategies to continuously enhance campaign effectiveness.
• Generate detailed performance reports and provide actionable insights to stakeholders.

Skills

Campaign management

Data analysis

A/B testing

CRO

Communication

Education

Bachelor's degree

Tools

Google Analytics

Google Tag Manager

Platform reporting tools

Job description

About the Role

Our client is looking for a data-focused and results-driven Performance Marketing Specialist to join their team in Soweto . This role is crucial for optimizing paid advertising campaigns across various digital platforms to achieve maximum ROI and drive key business objectives. You will be responsible for managing, analyzing, and improving paid search, social media advertising, and other performance-driven channels. This position offers a hybrid work model, providing a balance between remote autonomy and essential in-office collaboration for strategic alignment and team synergy.

Key Responsibilities

• Develop, implement, and manage paid advertising campaigns across platforms like Google Ads, Facebook Ads, Instagram Ads, and LinkedIn Ads.
• Conduct thorough keyword research, audience targeting, and ad copy creation for optimal campaign performance.
• Monitor campaign performance daily, analyze key metrics (CTR, CPC, CPA, ROAS), and implement optimizations to improve results.
• Manage advertising budgets effectively, ensuring efficient spend and maximizing return on investment.
• A/B test ad creatives, landing pages, and targeting strategies to continuously enhance campaign effectiveness.
• Generate detailed performance reports and provide actionable insights to stakeholders.

Requirements

• Proven experience as a Performance Marketing Specialist or similar role, with a strong track record of managing paid campaigns.
• In-depth knowledge of major digital advertising platforms (Google Ads, Meta Ads, etc.).
• Proficiency with analytics tools such as Google Analytics, Google Tag Manager, and platform-specific reporting tools.
• Strong analytical skills with the ability to interpret complex data and translate it into strategic actions.
• Experience with A/B testing, conversion rate optimization (CRO), and landing page optimization.
• Excellent communication and collaboration skills.
• Bachelor's degree in Marketing, Business, Economics, or a related quantitative field.

Benefits

• Competitive annual salary and performance-based bonuses.
• Hybrid work model offering flexibility and essential in-office collaboration.
• Comprehensive health, dental, and vision insurance.
• Opportunities for continuous learning and professional certifications in performance marketing.
• A data-centric team environment focused on measurable results.