E-commerce Performance Marketing Specialist

Placements24; Mbombela (Nelspruit); On-site; ZAR 279,000 - 502,000; Full time

Benefits offered by this job

Competitive salary

Health insurance

Retirement benefits

Training opportunities

Dynamic team environment

Employee discounts

Job summary

Placements24 in Nelspruit is seeking a data-driven E-commerce Performance Marketing Specialist to plan, execute, and optimize paid campaigns across Google Ads, Facebook, and other channels for their online store. You will analyze ROAS, CPA, and conversion metrics, run A/B tests, and collaborate with content and design teams to improve landing pages and creatives.

A meticulous, deadline-driven mindset is essential.

Qualifications

• Proven experience in performance marketing for e-commerce.
• Strong grasp of ROAS, CPA and conversion metrics.
• Experience with Google Ads, Facebook Ads Manager and analytics tools.
• Skilled in A/B testing and CRO methods.
• Detail-oriented, analytical, able to manage multiple campaigns.

Responsibilities

• Develop and manage paid digital marketing campaigns across Google Ads and social platforms.
• Monitor campaign performance and provide actionable insights to optimize ROAS, CPA and conversions.
• Conduct A/B testing on ad copy, creatives, landing pages, and targeting strategies.
• Manage advertising budgets and allocate spend across campaigns and channels.
• Collaborate with content and design teams to improve creatives and landing pages.
• Stay updated with trends in performance marketing and e-commerce advertising.

Skills

Data-driven

Analytical thinking

Performance marketing

A/B testing

Campaign optimization

ROAS optimization

Tools

Google Ads

Facebook Ads Manager

Google Analytics

Job description

About the Role

Our client is seeking a data-driven and analytical E-commerce Performance Marketing Specialist to join their team in Nelspruit . You will be responsible for planning, executing, and optimizing paid digital marketing campaigns across various channels, including search, social, and display advertising, with a strong focus on driving measurable ROI and conversions for their online store. This role requires a deep understanding of performance metrics, A/B testing, and campaign optimization techniques to maximize advertising spend and achieve aggressive growth targets. You will work in a results-oriented environment, collaborating with marketing and sales teams to ensure seamless campaign execution and continuous improvement, contributing to the company's overall e-commerce success.

Key Responsibilities

• Develop and manage paid digital marketing campaigns across Google Ads, social media platforms (Facebook, Instagram, etc.), and other relevant channels.
• Monitor campaign performance, analyze data, and provide actionable insights to optimize for key metrics like ROAS, CPA, and conversion rate.
• Conduct A/B testing on ad copy, creatives, landing pages, and targeting strategies to improve campaign effectiveness.
• Manage advertising budgets efficiently, ensuring optimal allocation of spend across different campaigns and platforms.
• Collaborate with the content and design teams to create compelling ad creatives and landing page experiences.
• Stay abreast of the latest trends and best practices in performance marketing and e-commerce advertising.

Requirements

• Proven experience as a Performance Marketing Specialist or similar role, with a strong focus on e-commerce.
• In-depth knowledge of Google Ads, Facebook Ads Manager, and other major advertising platforms.
• Proficiency in web analytics tools (e.g., Google Analytics) and experience with data analysis.
• Strong understanding of A/B testing methodologies and conversion rate optimization (CRO).
• Excellent analytical and problem-solving skills with a meticulous attention to detail.
• Ability to work independently and manage multiple campaigns simultaneously in a deadline-driven environment.

Benefits

• Competitive salary and performance-based incentives.
• Comprehensive health insurance and retirement benefits.
• Opportunities for advanced training and certifications in digital marketing.
• A dynamic and results-focused team environment in Nelspruit .
• Employee discounts on company products.