E-commerce Performance Marketing Specialist

Placements24; Stellenbosch; Hybrid; ZAR 300,000 - 540,000; Full time

Benefits offered by this job

Hybrid work model

Highly competitive salary

Health and wellness benefits

Growth certifications

E-commerce team in Stellenbosch

Job summary

Placements24 is seeking an data-driven E-commerce Performance Marketing Specialist to join our Stellenbosch team. You will plan, execute, and optimize campaigns across Google Ads, social platforms, and affiliate programs to maximize ROAS and online sales.

You will conduct keyword research, audience segmentation, and bid management, monitor performance daily, and report insights to management. A hybrid work model and growth certifications are offered.

Qualifications

• 3+ years of experience in performance marketing for e-commerce.
• Experience managing large budgets with strong ROAS across channels.
• Proficiency in Google Ads, Facebook Ads Manager, & analytics tools.

Responsibilities

• Plan, execute and optimize campaigns across Google, social platforms and affiliates.
• Develop strategies for affiliate partnerships and program growth.
• Research keywords, segment audiences, manage bids, and monitor ROI.
• Analyze data daily and produce performance reports with insights.

Skills

Performance marketing

Analytical mindset

Budget management

A/B testing

Tools

Google Ads

Facebook Ads Manager

Google Analytics

CRM systems

Job description

About the Role

Our client is looking for a data-driven E-commerce Performance Marketing Specialist to join their dynamic team in the picturesque town of Stellenbosch . This role is critical in driving profitable online sales through the strategic management of paid advertising channels. You will be responsible for planning, executing, and optimizing campaigns across platforms like Google Ads, social media advertising, and affiliate marketing to achieve specific KPIs. This is an excellent opportunity for an analytical marketer who thrives on measuring results, testing new strategies, and maximizing return on ad spend for a growing e-commerce business.

Key Responsibilities

• Manage and optimize paid advertising campaigns across Google Search, Google Shopping, Facebook, Instagram, and other relevant platforms.
• Develop and implement strategies for affiliate marketing programs and partnerships.
• Conduct keyword research, audience segmentation, and bid management to improve campaign performance and ROI.
• Monitor campaign performance daily, analyzing data to identify trends, insights, and opportunities for optimization.
• Perform A/B testing on ad copy, creatives, landing pages, and targeting to enhance conversion rates.
• Prepare regular performance reports, clearly communicating results, insights, and recommendations to management.

Requirements

• 3+ years of experience in performance marketing, with a strong focus on e-commerce.
• Proven expertise in managing large budgets and achieving significant ROAS across multiple paid channels.
• In-depth knowledge of Google Ads, Facebook Ads Manager, and other major advertising platforms.
• Proficiency with web analytics tools such as Google Analytics.
• Strong analytical and problem-solving skills, with the ability to translate data into actionable strategies.
• Experience with marketing automation and CRM systems is a plus.

Benefits

• Highly competitive salary with performance-based bonuses.
• Comprehensive health and wellness benefits.
• Hybrid work model for a balanced work-life integration.
• Opportunities for professional growth and certifications in digital marketing.
• Be part of a forward-thinking e-commerce team in Stellenbosch .