E-commerce Performance Marketing Manager

Placements24; Vereeniging; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Hybrid work

Health benefits

Bonuses

Vacation policy

Professional development

Job summary

Placements24 is seeking an data-driven E-commerce Performance Marketing Manager in Vereeniging to optimize online sales channels. You will lead paid advertising, SEO, and other performance initiatives, using data insights to lower CAC and raise ROI.

The role requires 5+ years in performance marketing within e-commerce, with strong proficiency in Google Analytics, Google Ads, and SEO. A hybrid work model and growth opportunities are offered.

Qualifications

• 5+ years in performance marketing within the e-commerce sector.
• Proven success managing paid campaigns across multiple platforms.
• Strong analytical skills with analytics tools experience.

Responsibilities

• Develop and execute performance marketing strategies across channels.
• Manage paid media budgets to achieve ROAS and CPA targets.
• Oversee SEO initiatives, keyword research and optimization.
• Analyze campaign data to identify trends and opportunities.

Skills

Performance Marketing

Budget Management

Data Analysis

Cross-functional collaboration

Education

Bachelor's degree in Marketing, Business Administration, or related field

Tools

Google Analytics

Google Ads

SEO tools

Job description

About the Role

Our client is seeking a data-driven and analytical E-commerce Performance Marketing Manager to optimize their online sales channels in Vereeniging . This role is central to driving profitable growth through strategic management of paid advertising, SEO, and other performance-based marketing initiatives. You will leverage data insights to continuously improve campaign effectiveness, customer acquisition cost, and overall return on investment. This is an excellent opportunity for a seasoned performance marketer who possesses a strong understanding of the e-commerce landscape and thrives on achieving measurable results in a competitive market.

Key Responsibilities

• Develop and execute comprehensive performance marketing strategies across channels such as Google Ads, social media advertising, and affiliate marketing.
• Manage and optimize paid media budgets to achieve target ROAS (Return on Ad Spend) and CPA (Cost Per Acquisition).
• Oversee SEO initiatives, keyword research, and on-page/off-page optimization to improve organic search rankings and traffic.
• Analyze campaign performance data using tools like Google Analytics, identifying trends, insights, and opportunities for optimization.
• Collaborate with content and creative teams to ensure marketing assets are aligned with campaign objectives and brand messaging.
• Stay abreast of industry best practices, emerging trends, and new technologies in performance marketing and e-commerce.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field, or equivalent practical experience.
• Proven experience (5+ years) in performance marketing, specifically within the e-commerce sector.
• Demonstrated success in managing paid advertising campaigns across multiple platforms and achieving significant ROI.
• Strong analytical skills with proficiency in Google Analytics, Google Ads, and other relevant marketing analytics tools.
• Solid understanding of SEO principles and best practices.
• Excellent project management skills and the ability to manage multiple priorities effectively.

Benefits

• Competitive salary and performance-related bonuses.
• Hybrid work model offering a balance between in-office collaboration and remote flexibility.
• Comprehensive health and wellness benefits.
• Generous vacation and leave policy.
• Opportunities for continuous learning and professional development in digital marketing.