E-commerce Performance Marketing Manager

Placements24; Soweto; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Competitive salary

Flexible hybrid work model

Leadership opportunity

Learning & development support

Collaborative team environment

Job summary

Placements24 in Soweto is seeking an E-commerce Performance Marketing Manager to lead paid media across search, social, display, and affiliate channels. You will develop, implement, and optimize campaigns to achieve profitable growth and measurable e-commerce targets.

This hybrid role requires strong analytics, budget management, and collaboration with content teams to craft compelling ads. You will stay ahead of trends and apply data-driven insights to boost ROAS and drive scalable online sales.

Qualifications

• Proven experience as a Performance Marketing Manager or similar in e-commerce.
• Successful management of paid media campaigns across Google Ads, Facebook Ads, and others.
• Strong data analytics skills and ability to translate insights into strategy.
• Excellent project management and communication abilities.

Responsibilities

• Develop and execute performance marketing strategies across paid search, social media advertising, display, and affiliate channels.
• Manage and optimize advertising budgets to maximize ROAS and achieve e-commerce sales targets.
• Conduct keyword research, campaign setup, audience targeting, and ad creative development.
• Monitor campaign performance daily and optimize based on CPC, CPA, conversions.
• Collaborate with content and creative teams to develop compelling ad copy and visuals.
• Stay current with trends and best practices in performance marketing and e-commerce.

Skills

Performance marketing

E-commerce

Analytics

Budget management

Campaign optimization

Cross-channel advertising

Tools

Google Ads

Facebook Ads

Google Analytics

Job description

About the Role

Our client is seeking a strategic and results-driven E-commerce Performance Marketing Manager to oversee their online advertising efforts in Soweto. This role is vital for driving profitable growth through the strategic management of paid media channels. You will be responsible for developing, implementing, and optimizing performance marketing campaigns across various platforms, including search engines, social media, and display networks, to achieve specific e-commerce goals. This hybrid position allows for a blend of focused office work and remote flexibility, supporting a results-oriented culture.

Key Responsibilities

• Develop and execute comprehensive performance marketing strategies across paid search, social media advertising, display, and affiliate channels.
• Manage and optimize advertising budgets to maximize return on ad spend (ROAS) and achieve e-commerce sales targets.
• Conduct thorough keyword research, campaign setup, audience targeting, and ad creative development.
• Monitor campaign performance daily, analyzing key metrics (e.g., CPC, CPA, conversion rates) and implementing optimizations for continuous improvement.
• Collaborate with the content and creative teams to develop compelling ad copy and visual assets that resonate with target audiences.
• Stay current with the latest trends and best practices in performance marketing and e-commerce to drive innovation.

Requirements

• Proven experience as a Performance Marketing Manager or similar role, with a strong focus on e-commerce.
• Demonstrated success in managing paid media campaigns across platforms like Google Ads, Facebook Ads, and others.
• In-depth knowledge of analytics tools (e.g., Google Analytics) and campaign management platforms.
• Strong analytical skills and ability to translate data into actionable insights and strategic decisions.
• Excellent project management and communication skills.

Benefits

• Competitive salary and performance-based incentives.
• Flexible hybrid work model.
• Opportunity to lead performance marketing for a growing e-commerce brand.
• Continuous learning and professional development support.
• Collaborative and performance-focused team environment.