E-commerce Performance Marketing Analyst

Placements24; Bloemfontein; Hybrid; ZAR 420,000 - 600,000; Full time

Benefits offered by this job

Hybrid work model

Medical aid

Retirement fund contributions

Professional development opportunities

Job summary

Placements24 in Bloemfontein is seeking a detail-oriented E-commerce Performance Marketing Analyst to join our team. You will monitor, analyze, and optimize paid campaigns across SEM, social and display, building dashboards and providing data-driven insights to improve ROI.

Strong knowledge of Google Analytics, Google Ads, and Facebook Ads Manager is required. The role offers a hybrid work model, competitive benefits including medical aid and retirement contributions, and opportunities for

Qualifications

• Bachelor's degree in Marketing, Statistics, Economics, or related quantitative field.
• Proven experience as a Performance Marketing Analyst or similar role with e-commerce focus.
• Proficiency in web analytics tools such as GA or Adobe Analytics.
• Experience with ad management platforms (Google Ads, Facebook Ads Manager).
• Strong analytical skills to translate data into actionable insights.
• Excellent understanding of digital marketing metrics and KPIs.

Responsibilities

• Monitor and analyze paid advertising campaigns across SEM, social, and display.
• Develop reports and dashboards tracking CPA, ROAS, and conversion rates.
• Identify trends to improve efficiency of marketing spend.
• Conduct A/B testing on creatives, landing pages, and targeting.
• Collaborate with marketing to scale campaigns and test new channels.
• Provide data-driven budget recommendations.

Skills

Analytical thinking

Data interpretation

Campaign optimization

Education

Bachelor's degree in Marketing, Statistics, Economics, or related quantitative field

Tools

Google Analytics

Adobe Analytics

Google Ads

Facebook Ads Manager

Job description

About the Role

Our client is seeking a detail-oriented and analytical E-commerce Performance Marketing Analyst to join their team in Bloemfontein . You will be responsible for monitoring, analyzing, and optimizing all paid digital advertising campaigns across various platforms to maximize return on investment (ROI). This role requires a deep understanding of digital marketing metrics, campaign management, and data analysis techniques. You will play a crucial role in informing strategic decisions, identifying trends, and ensuring our advertising spend is as effective as possible in driving sales for our online business. This is an excellent opportunity for a data-savvy professional to make a significant impact.

Key Responsibilities

• Monitor and analyze the performance of all paid advertising campaigns, including SEM, social media ads, and display advertising, across multiple platforms.
• Develop comprehensive reports and dashboards to track key performance indicators (KPIs) such as Cost Per Acquisition (CPA), Return On Ad Spend (ROAS), and conversion rates for e-commerce .
• Identify trends, insights, and optimization opportunities within campaign data to improve efficiency and effectiveness of marketing spend.
• Conduct A/B testing on ad creatives, landing pages, and targeting parameters to enhance campaign performance.
• Collaborate with the marketing team to develop and implement strategies for scaling successful campaigns and testing new acquisition channels.
• Provide data-driven recommendations to the marketing team and management regarding budget allocation and future campaign strategies for online sales .

Requirements

• Proven experience as a Performance Marketing Analyst or similar role, with a strong focus on e-commerce and paid media.
• Proficiency in using web analytics tools such as Google Analytics, Adobe Analytics, or similar platforms.
• Strong analytical skills with the ability to interpret complex data sets and translate them into actionable insights.
• Experience with ad management platforms (e.g., Google Ads, Facebook Ads Manager) is essential.
• Excellent understanding of digital marketing metrics, KPIs, and campaign optimization techniques.
• Bachelor's degree in Marketing, Statistics, Economics, or a related quantitative field.

Benefits

• Competitive annual salary and performance-based incentives.
• Hybrid work model combining remote flexibility with in-office collaboration.
• Comprehensive medical aid and retirement fund contributions.
• Opportunities for professional development, certifications, and attending industry webinars.
• A dynamic and collaborative work environment within a growing company in Bloemfontein .