E-commerce Performance Marketing Manager

Placements24; Stellenbosch; On-site; ZAR 900,000 - 1,350,000; Full time

Benefits offered by this job

Competitive salary

Bonuses based on performance

Health (medical, dental, vision) plans

Professional development and training

Office in Stellenbosch

Team events

Job summary

Placements24 in Stellenbosch seeks an analytical, results-driven E-commerce Performance Marketing Manager to lead online advertising, acquire customers, and grow revenue. This on-site role focuses on optimizing paid campaigns across channels to maximize ROI.

You will develop, implement, and optimize Google Ads, Facebook/Instagram, and display campaigns, manage budgets, analyze data with Google Analytics, and collaborate with content and design teams to improve CRO and conversions.

Qualifications

• 5+ years of experience in performance marketing with a strong e-commerce focus.
• Proven track record of managing large-scale paid campaigns with significant budgets.
• Proficiency with Google Ads, Facebook Ads Manager, and other major platforms.
• Strong analytical skills with experience using Google Analytics and reporting tools.
• Excellent understanding of conversion rate optimization (CRO) and A/B testing methodologies.
• Strong communication and collaboration skills in a team environment.

Responsibilities

• Develop and execute comprehensive paid media strategies across channels such as Google Ads, social media advertising (Facebook, Instagram), and display advertising.
• Manage and optimize campaign budgets, bidding strategies, and targeting parameters to maximize ROI and achieve KPIs.
• Conduct in-depth analysis of campaign performance data, identifying trends, insights, and actionable recommendations.
• Collaborate with content and creative teams to develop ad copy, landing pages, and visual assets.
• Stay current with trends and best practices in performance marketing and e-commerce advertising.
• Manage relationships with ad platforms and third-party vendors as needed.

Skills

Performance marketing

E-commerce

Analytics

Budget management

Team collaboration

Tools

Google Ads

Facebook Ads Manager

Google Analytics

A/B testing

CRO

Job description

About the Role

Our client is seeking a highly analytical and results-driven E-commerce Performance Marketing Manager to lead their online advertising initiatives. This role requires on-site presence in Stellenbosch, offering a collaborative office environment. You will be responsible for developing, implementing, and optimizing paid marketing campaigns across various channels to drive customer acquisition, revenue growth, and ROI. The ideal candidate has a proven track record in performance marketing within e-commerce, possesses strong analytical skills, and excels at managing complex campaigns to achieve ambitious business goals.

Key Responsibilities

• Develop and execute comprehensive paid media strategies across channels such as Google Ads, social media advertising (Facebook, Instagram), and display advertising.
• Manage and optimize campaign budgets, bidding strategies, and targeting parameters to maximize ROI and achieve key performance indicators (KPIs).
• Conduct in-depth analysis of campaign performance data, identifying trends, insights, and actionable recommendations for improvement.
• Collaborate with the content and creative teams to develop compelling ad copy, landing pages, and visual assets.
• Stay current with the latest trends and best practices in performance marketing and e-commerce advertising.
• Manage relationships with ad platforms and third-party vendors as needed.

Requirements

• 5+ years of experience in performance marketing, with a strong focus on e-commerce.
• Demonstrated success in managing large-scale paid advertising campaigns with significant budgets.
• Proficiency with Google Ads, Facebook Ads Manager, and other major advertising platforms.
• Strong analytical skills, with extensive experience using Google Analytics and other reporting tools.
• Excellent understanding of conversion rate optimization (CRO) principles and A/B testing methodologies.
• Strong communication and collaboration skills, with the ability to work effectively in a team environment.

Benefits

• Competitive annual salary and significant performance-based bonuses.
• Comprehensive health, dental, and vision insurance plans.
• Opportunities for professional development, including training and certifications.
• A dynamic and collaborative office environment in Stellenbosch.
• Access to company perks and team events.