Performance Marketing Analyst - Growth Hacking

Placements24; Rustenburg; Hybrid; ZAR 360,000 - 540,000; Full time

Benefits offered by this job

Hybrid work model

Opportunities for growth

Competitive compensation

Job summary

Placements24 is seeking a highly analytical Performance Marketing Analyst in Rustenburg, North West. You will plan, execute, and optimize paid media campaigns across Google Ads, Bing Ads, and social platforms to drive customer acquisition and revenue growth.

You will analyze campaign performance, run A/B tests, optimize CRO, and deliver insights through regular reporting. The role blends in-office collaboration in Rustenburg with remote flexibility, supporting growth in the North West region.

Qualifications

• Bachelor’s degree in a quantitative field or Marketing.
• Proven experience in performance marketing and digital analytics.
• Strong proficiency with Google Ads and Facebook Ads Manager.
• Expertise in web analytics and conversion optimization (CRO).
• Excellent analytical and reporting skills.

Responsibilities

• Develop, manage, and optimize paid campaigns across Google/Bing and social platforms.
• Analyze performance data, identify trends, and drive ROI improvements.
• Conduct A/B tests on creatives, landing pages, and settings to lift conversions.
• Monitor KPIs and generate stakeholder reports.
• Collaborate with content/creative teams on ad copy and visuals.
• Perform market/competitor research to identify growth opportunities.
• Manage budgets and track conversions accurately.
• Stay updated on trends and best practices in performance marketing.
• Contribute to overall digital marketing strategy and roadmap.

Skills

Analytical thinking

Performance marketing

Google Ads

Facebook Ads Manager

A/B testing

Education

Bachelor's degree in Marketing, Economics, Statistics, Mathematics

Tools

Google Analytics

Excel / Google Sheets

Conversion tracking tools

Job description

About the Role

Our client is seeking a highly analytical and results-oriented Performance Marketing Analyst to join their growing team in Rustenburg, North West. This role is pivotal in driving customer acquisition and revenue growth through data-driven marketing strategies. The successful candidate will be responsible for planning, executing, and optimizing paid media campaigns across various digital channels, with a strong focus on performance metrics and ROI. This is an exceptional opportunity to work in a fast-paced environment, leveraging cutting-edge tools and techniques to achieve ambitious growth targets. The ideal candidate will have a deep understanding of A/B testing, conversion rate optimization (CRO), and advanced analytics. We are looking for a proactive individual who is passionate about dissecting data to uncover insights and translate them into actionable marketing strategies. Your expertise will be crucial in shaping our client's online advertising efforts and ensuring maximum efficiency and effectiveness. The role offers a blend of in-office collaboration in Rustenburg and remote flexibility, providing a balanced work experience.

Key Responsibilities

• Develop, manage, and optimize paid advertising campaigns across platforms like Google Ads, Bing Ads, and social media advertising.
• Analyze campaign performance data, identify trends, and provide actionable insights to improve ROI and CPA.
• Conduct A/B testing on ad creatives, landing pages, and campaign settings to enhance conversion rates.
• Monitor key performance indicators (KPIs) and generate regular reports for stakeholders.
• Collaborate with content and creative teams to develop compelling ad copy and visuals.
• Conduct market research and competitor analysis to identify new growth opportunities.
• Manage campaign budgets effectively, ensuring optimal allocation of resources.
• Implement and track conversion tracking mechanisms.
• Stay updated with the latest trends and best practices in performance marketing and digital advertising.
• Contribute to the overall digital marketing strategy and roadmap.

Requirements

• Bachelor's degree in Marketing, Economics, Statistics, Mathematics, or a related quantitative field.
• Proven experience in performance marketing, paid media management, or digital analytics.
• Strong proficiency with Google Ads, Facebook Ads Manager, and other paid advertising platforms.
• Expertise in web analytics tools such as Google Analytics.
• Demonstrated experience with A/B testing and conversion rate optimization (CRO).
• Excellent analytical skills with the ability to interpret complex data sets and derive meaningful insights.
• Strong understanding of marketing funnels and customer acquisition strategies.
• Proficiency in Excel or Google Sheets for data analysis and reporting.
• Excellent communication and presentation skills.
• Familiarity with the North West market and business landscape is beneficial.

Benefits

• Our client offers a competitive salary, comprehensive benefits package, and opportunities for professional growth and development in Rustenburg.
• Employees will enjoy a stimulating work environment, access to advanced marketing technologies, and the flexibility of a hybrid work model.
• The company values data-driven decision-making and provides a platform for individuals to make a tangible impact on business growth.
• This role is ideal for a performance-driven marketer looking to advance their career in the dynamic North West region.