Performance Marketing Manager

Placements24; Rustenburg; A distancia; ZAR 700.000 - 1.100.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Remote-first potential

Growth opportunities within a dynamic,

Descripción de la vacante

Placements24 is seeking a data-driven Performance Marketing Manager for an e-commerce client based in Rustenburg, North West. You will drive growth through paid channels, overseeing Google Ads, Facebook/Meta and LinkedIn campaigns with a strong ROI focus.

Initially on-site in Rustenburg, the role is designed to transition to remote-first, offering flexibility as campaigns scale and the team expands across markets.

Formación

• Bachelor's degree in Marketing, Business, Economics or related field.
• Proven history managing large paid media budgets with strong ROI.
• Expertise in Google Ads, Facebook Ads Manager and other platforms.
• Strong data analytics skills using Google Analytics or similar.
• Experience with CRO and A/B testing methodologies.
• Excellent communication and project management abilities.

Responsabilidades

• Develop and manage performance marketing strategies across channels.
• Optimize SEM, social, display, and retargeting campaigns for ROI.
• Set budgets, KPIs, and track performance against targets.
• Analyze data to identify trends and optimization opportunities.
• Run A/B tests on creatives, landing pages and targeting strategies.
• Collaborate with creatives and external vendors; stay current on trends.

Conocimientos

Data-driven marketing

Campaign optimization

ROI focus

Budget management

Analytical skills

Communication & PM

Educación

Bachelor's degree in Marketing or related

Herramientas

Google Ads

Facebook Ads Manager

LinkedIn Ads

Google Analytics

Excel

Descripción del empleo

About the Role

Our client, a fast-paced e-commerce innovator, is looking for a data-driven Performance Marketing Manager to join their growing team, initially based in Rustenburg, North West. This role is crucial for driving measurable growth through paid advertising channels. The ideal candidate will have a proven history of successfully managing and optimizing campaigns across various platforms to achieve aggressive KPIs related to customer acquisition, ROI, and revenue. You will be responsible for the strategic planning, execution, and analysis of all paid media efforts, ensuring alignment with the company's overall marketing objectives and business goals. This is a fantastic opportunity to take ownership of performance marketing initiatives and make a significant impact within a dynamic industry, even as the role evolves into a remote-first capacity.

Key Responsibilities

• Develop, implement, and manage comprehensive performance marketing strategies across channels such as Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, and other relevant platforms.
• Manage and optimize paid search (SEM), paid social, display advertising, and retargeting campaigns to drive qualified traffic and conversions.
• Set clear campaign objectives, budgets, and KPIs, and track performance against these metrics.
• Conduct in-depth analysis of campaign data to identify trends, insights, and opportunities for optimization.
• Perform A/B testing on ad creatives, landing pages, and targeting strategies to improve performance.
• Collaborate with the creative and content teams to develop compelling ad copy and visuals.
• Manage agency relationships and direct external vendors as needed.
• Stay up-to-date with the latest trends, tools, and best practices in performance marketing.

Requirements

• Demonstrable experience as a Performance Marketing Manager or in a similar role, with a strong focus on paid media.
• Proven track record of successfully managing large budgets and delivering strong ROI on paid advertising campaigns.
• Expertise in Google Ads, Facebook Ads Manager, and other major advertising platforms.
• Strong analytical skills with proficiency in data analysis tools like Google Analytics, Excel, or similar.
• Experience with A/B testing methodologies and conversion rate optimization (CRO).Excellent understanding of customer acquisition funnels and journey mapping.
• Bachelor's degree in Marketing, Business, Economics, or a related field.
• Strong communication and project management skills.

Benefits

This role offers a highly competitive salary of R per annum, coupled with a comprehensive benefits package. The opportunity for growth and development is significant. While initially connected to Rustenburg, North West, this role is designed to be Yes (fully remote), offering exceptional flexibility. Join a results-oriented team where your contributions directly impact business success.