Lead Performance Marketing Analyst

Placements24; Cape Town; Sur place; ZAR 1 200 000 - 1 800 000; Plein temps

Avantages offerts par ce poste

Competitive salary

Medical aid

Retirement fund

Learning opportunities

Résumé du poste

Placements24 in Cape Town is seeking a Lead Performance Marketing Analyst to drive data-driven optimization of paid media, analyzing campaigns and translating insights into growth strategies. You will lead channel performance, testing, and reporting to improve customer acquisition and lifetime value.

You will manage Google Ads and Meta Ads, build dashboards, mentor junior analysts, and align marketing initiatives with the Western Cape business goals.

Qualifications

• Bachelor's degree in Marketing, Statistics, Economics, Mathematics or related quantitative field.
• 6+ years in performance marketing with data analysis and paid media.
• Proficiency with Google Ads, Meta Ads Manager, Google Analytics, Adobe Analytics.
• SQL/Excel/Python/R for data manipulation and analysis.
• Strong attribution modeling and customer journey analysis.
• Excellent communication and presentation skills.
• Experience in e-commerce preferred.

Responsabilités

• Oversee and analyze all paid digital marketing channels (Google Ads, Facebook Ads, PPC).
• Develop and implement A/B testing for creatives, landing pages, and targeting parameters.
• Monitor spend and budgets to ensure optimal ROI.
• Provide reporting and insights on performance, user behavior, and market trends.
• Identify opportunities for audience segmentation and targeting.
• Collaborate with the creative team on ad copy and visuals from data.
• Stay current with industry best practices and trends in performance marketing.
• Build and maintain dashboards and reports for visibility.
• Mentor junior analysts and grow the team's analytics capabilities.
• Align performance marketing strategies with Western Cape business goals.

Connaissances

Paid media analytics

SQL

Excel

Python/R

Attribution modeling

Communication

Formation

Bachelor's degree in Marketing/Statistics/Economics/Mathematics

Outils

Google Analytics

Adobe Analytics

Google Ads

Meta Ads Manager

Description du poste

About the Role

Our client, a dynamic e-commerce powerhouse, is looking for a talented Lead Performance Marketing Analyst to join their growing team in Cape Town, Western Cape . This role is crucial for driving measurable results through data-driven optimization of all paid media efforts. You will be responsible for analyzing campaign performance, identifying key insights, and translating them into actionable strategies to enhance customer acquisition and lifetime value. The ideal candidate is a highly analytical thinker with a passion for uncovering patterns in data and a proven ability to impact business growth through performance marketing. Working within the vibrant Cape Town landscape, you'll collaborate with a dedicated marketing team focused on innovation and results.

Key Responsibilities

• Oversee and analyze the performance of all paid digital marketing channels, including Google Ads, Facebook Ads, and other PPC platforms.
• Develop and implement sophisticated A/B testing strategies for ad creatives, landing pages, and targeting parameters.
• Monitor campaign spend and budget allocation across various channels to ensure optimal ROI.
• Provide in-depth reporting and insights on campaign performance, user behavior, and market trends to stakeholders.
• Identify opportunities for audience segmentation and targeting to improve campaign efficiency.
• Collaborate with the creative team to develop compelling ad copy and visuals based on performance data.
• Stay current with industry best practices and emerging trends in performance marketing and analytics.
• Build and maintain dashboards and reports that provide clear visibility into marketing performance.
• Mentor junior analysts and contribute to the development of the team's analytical capabilities.
• Work closely with the broader marketing team to align performance marketing strategies with overall business goals for the Western Cape market.

Requirements

• Bachelor's degree in Marketing, Statistics, Economics, Mathematics, or a related quantitative field.
• Minimum of 6 years of experience in performance marketing, with a strong emphasis on data analysis and paid media.
• Proven experience with major advertising platforms (Google Ads, Meta Ads Manager) and advanced analytics tools (Google Analytics, Adobe Analytics).
• Expertise in data manipulation and analysis using tools like SQL, Excel, or Python/R.
• Strong understanding of attribution modeling and customer journey analysis.
• Excellent analytical and problem-solving skills, with a keen eye for detail.
• Ability to translate complex data into clear, concise, and actionable insights.
• Strong communication and presentation skills.
• Experience in e-commerce or a related industry is highly desirable.
• Demonstrated ability to manage budgets and drive profitable growth.

Benefits

Our client offers a competitive salary, a comprehensive benefits package including medical aid and retirement fund, and a stimulating work environment in Cape Town . You'll have access to cutting-edge analytics tools, opportunities for continuous learning, and a chance to shape the future of performance marketing for a leading brand. Enjoy the unique lifestyle of the Western Cape while advancing your career.