Performance Marketing Analyst

Placements24; Vereeniging; Hybrid; ZAR 350,000 - 550,000; Full time

Benefits offered by this job

Fully remote work position

Professional development opportunities

Retirement savings plan

Exposure to analytics stack

Collaborative remote team culture

Job summary

Placements24 is seeking a highly analytical Performance Marketing Analyst for a 100% remote position. You will optimize campaigns across Google, Facebook, and LinkedIn Ads, provide data-driven recommendations, and report on performance for clients including those in Vereeniging, South Africa.

The role requires a 3+ year track record in performance marketing, strong data skills, and the ability to translate insights into strategic actions in a remote setting.

Qualifications

• Bachelor's degree in Marketing, Statistics, Economics, Business or related quantitative field.
• At least 3 years in performance marketing, paid media analysis or digital analytics.
• Proven experience with Google Ads, Facebook Ads Manager and other major platforms.
• Strong data analysis skills using analytics tools (GA, Excel) and ability to model attribution.
• Ability to translate complex data into clear, actionable insights and present to stakeholders.
• Excellent written and verbal communication; comfortable working remotely.

Responsibilities

• Monitor and analyze paid digital advertising campaigns across channels.
• Develop and implement A/B testing strategies for ads, targeting and landing pages.
• Track KPIs and generate reports with insights and recommendations.
• Analyze user behavior, conversion funnels and attribution models.
• Identify trends and optimize budgets and campaigns.
• Collaborate with marketing managers to align efforts with strategy.
• Provide data-driven inputs for future campaign planning.
• Stay updated on best practices and new analytics technologies.
• Manage reporting dashboards and ensure data accuracy.

Skills

Analytical mindset

Data interpretation

Communication skills

Presentation skills

Education

Bachelor's degree in Marketing, Statistics, Economics, Business, or related quantitative field

Tools

Google Analytics

Excel/Google Sheets

SQL (plus)

Job description

About the Role

Our client is seeking a highly analytical and results-oriented Performance Marketing Analyst to join their data-driven marketing team. This is a 100% remote position, allowing you to contribute your expertise from anywhere in the world. The role is managed operationally with a focus on serving clients located in Vereeniging, Gauteng, ZA . You will be responsible for monitoring, analyzing, and optimizing digital advertising campaigns across various paid channels to maximize return on investment (ROI). This role requires a strong understanding of data analysis, attribution modeling, and campaign optimization techniques. The ideal candidate thrives on dissecting complex data sets, identifying actionable insights, and translating them into strategic recommendations that drive measurable business growth. If you are passionate about performance marketing and have a knack for turning data into profitable outcomes, this is the perfect opportunity for you. Join a growing, innovative company committed to leveraging data for marketing success.

Key Responsibilities

• Monitor and analyze performance of paid digital advertising campaigns (e.g., Google Ads, Facebook Ads, LinkedIn Ads).
• Develop and implement A/B testing strategies to optimize campaign elements such as ad copy, targeting, and landing pages.
• Track key performance indicators (KPIs) and generate regular reports on campaign performance, insights, and recommendations.
• Conduct in-depth analysis of user behavior, conversion funnels, and attribution models.
• Identify trends and opportunities for campaign improvement and budget allocation.
• Collaborate with marketing managers and specialists to align performance marketing efforts with overall marketing strategies.
• Provide data-driven insights to inform future campaign planning and strategy development.
• Stay current with industry best practices, emerging trends, and new technologies in performance marketing and analytics.
• Manage reporting dashboards and ensure data accuracy and integrity.

Requirements

• Bachelor's degree in Marketing, Statistics, Economics, Business, or a related quantitative field.
• Minimum of 3 years of experience in performance marketing, paid media analysis, or digital analytics.
• Proven experience with Google Ads, Facebook Ads Manager, and other major paid advertising platforms.
• Strong analytical skills and proficiency in data analysis tools (e.g., Google Analytics, Excel/Google Sheets, SQL is a plus).
• Experience with attribution modeling and understanding of conversion tracking.
• Excellent ability to translate complex data into clear, actionable insights.
• Strong communication and presentation skills, with the ability to articulate findings to non-technical stakeholders.
• Detail-oriented with a commitment to accuracy.
• Self-motivated and able to work effectively in a remote, independent environment.

Benefits

• Highly competitive annual salary of R .
• Fully remote work position, offering maximum flexibility.
• Opportunity to work with a leading edge analytics and marketing technology stack.
• Exposure to diverse digital marketing campaigns across various industries.
• Professional development opportunities, including online courses and certifications.
• Supportive and collaborative remote team culture.
• Contribution to retirement savings plan.