Remote Performance Marketing Specialist

Placements24; Rustenburg; Hybrid; ZAR 300,000 - 540,000; Full time

Benefits offered by this job

Fully remote work arrangement

Competitive salary and bonuses

Professional development

Job summary

Placements24 is seeking a highly analytical Remote Performance Marketing Specialist to drive online customer acquisition and revenue growth through paid advertising across Google, Facebook, Instagram, LinkedIn, and Bing. The role is fully remote within South Africa.

You will develop, implement, and optimize campaigns, manage budgets, run A/B tests, report insights to stakeholders, and stay ahead of industry trends while collaborating with content and creative teams.

Qualifications

• Proven experience in performance marketing with a strong portfolio.
• Deep knowledge of Google Ads, Facebook Ads Manager, and PPC platforms.
• Experience with Google Analytics to track and report on campaigns.
• Strong analytical and problem-solving skills with data interpretation.
• Excellent written and verbal communication for remote collaboration.
• Ability to manage multiple campaigns and budgets simultaneously.
• Bachelor's degree in Marketing, Economics, Statistics, or related field.

Responsibilities

• Design, execute, and manage paid marketing campaigns across platforms such as Google Ads, Bing Ads, Facebook Ads, Instagram Ads, and LinkedIn Ads.
• Conduct thorough keyword research, audience segmentation, and targeting to optimize campaign performance.
• Monitor campaign metrics daily, including CTR, CPC, CPA, ROAS, and conversion rates, making data-driven adjustments to improve results.
• Develop and implement A/B testing strategies for ad copy, landing pages, and targeting to enhance campaign effectiveness.
• Manage and allocate advertising budgets effectively to achieve maximum ROI.
• Generate regular performance reports for stakeholders, highlighting key insights and recommendations for growth.
• Stay current with the latest trends, best practices, and algorithm changes in performance marketing.
• Collaborate with content and creative teams to ensure ad creatives and landing pages are optimized for conversion.

Skills

Google Ads

Facebook Ads Manager

Analytics

CRO

Budget mgmt

Education

Bachelor's degree in Marketing/Economics/Statistics

Tools

Google Analytics

Job description

About the Role

Our client is seeking a highly analytical and results-driven Remote Performance Marketing Specialist to join their fully remote team. This role is crucial for driving online customer acquisition and revenue growth through paid advertising channels. You will be responsible for developing, implementing, and optimizing high-performing campaigns across various platforms, meticulously managing budgets, and constantly seeking ways to improve ROI. This position offers the unique opportunity to work from anywhere in South Africa, contributing directly to the success of a forward-thinking company without the need for physical relocation to Rustenburg, North West.

Key Responsibilities

• Design, execute, and manage paid marketing campaigns across platforms such as Google Ads, Bing Ads, Facebook Ads, Instagram Ads, and LinkedIn Ads.
• Conduct thorough keyword research, audience segmentation, and targeting to optimize campaign performance.
• Monitor campaign metrics daily, including CTR, CPC, CPA, ROAS, and conversion rates, making data-driven adjustments to improve results.
• Develop and implement A/B testing strategies for ad copy, landing pages, and targeting to enhance campaign effectiveness.
• Manage and allocate advertising budgets effectively to achieve maximum ROI.
• Generate regular performance reports for stakeholders, highlighting key insights and recommendations for growth.
• Stay current with the latest trends, best practices, and algorithm changes in performance marketing.
• Collaborate with content and creative teams to ensure ad creatives and landing pages are optimized for conversion.

Requirements

• Proven experience as a Performance Marketing Specialist, Paid Search Specialist, or similar role, with a strong portfolio.
• In-depth knowledge of Google Ads, Facebook Ads Manager, and other major PPC platforms.
• Proficiency in using analytics tools such as Google Analytics to track and report on campaign performance.
• Strong analytical and problem-solving skills, with the ability to interpret complex data sets.
• Excellent understanding of conversion rate optimization (CRO) principles.
• Exceptional written and verbal communication skills, essential for remote collaboration.
• Demonstrated ability to manage multiple campaigns and budgets simultaneously.
• Bachelor's degree in Marketing, Economics, Statistics, or a related field, or equivalent practical experience.

Benefits

• Fully remote work arrangement, offering significant flexibility.
• Competitive salary and performance-based bonuses.
• Opportunity to work with a dynamic and innovative team.
• Professional development and continuous learning opportunities.
• Contribute to impactful digital marketing strategies from anywhere.
• Be part of a company that embraces remote-first work culture.