Remote Performance Marketing Specialist

Placements24; Centurion; Híbrido; ZAR 550.000 - 900.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Performance bonuses

Remote-first

Online training

Distributed team

Work from anywhere

Descripción de la vacante

Placements24 seeks a results-driven Remote Performance Marketing Specialist to join its dynamic team. This fully remote role drives paid campaigns across Google Ads, Meta Ads Manager, LinkedIn, and other channels to maximize ROI.

You will develop, execute, and analyze strategies, conduct keyword research, bid optimization, and conversion tracking, and report insights to stakeholders. A 4+ year track record in performance marketing and strong analytical skills are essential for driving revenue

Formación

• Bachelor's degree in Marketing, Business, Economics, or related quantitative field.
• 4+ years hands-on experience in performance marketing with paid acquisition focus.
• Proven expertise in managing significant advertising budgets and achieving ROAS/CPA goals.
• Proficiency with Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and Google Analytics.

Responsabilidades

• Develop, implement, and manage paid advertising campaigns across Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and other channels.
• Conduct keyword research, audience segmentation, and campaign setup for PPC and paid social initiatives.
• Monitor, analyze, and optimize campaign performance to meet KPIs (ROAS, CPA, CTR).
• Manage advertising budgets to optimize spend across campaigns and platforms.
• Conduct A/B testing on ad creatives, landing pages, and targeting strategies.
• Generate regular performance reports with insights and recommendations to stakeholders.
• Stay current with industry trends and new advertising technologies.
• Collaborate with marketing to align campaigns with overall strategy.

Conocimientos

Campaign management

Budget optimization

Data analysis

A/B testing

Remote work

Time management

Independent work

KPI optimization

Educación

Bachelor's degree in Marketing/Business/Economics

Herramientas

Google Ads

Meta Ads Manager

LinkedIn Campaign Manager

Google Analytics

Descripción del empleo

About the Role

Our client is seeking a results-driven and analytical Remote Performance Marketing Specialist to join their dynamic team. This fully remote position is crucial for managing and optimizing paid advertising campaigns across various digital channels to achieve maximum ROI. You will be responsible for developing, executing, and analyzing performance marketing strategies, including PPC, paid social, and display advertising. The ideal candidate will have a deep understanding of campaign management, bid optimization, and conversion tracking. This is an exciting opportunity to make a significant impact on revenue growth for a leading company, working entirely from the comfort of your home office.

Key Responsibilities

• Develop, implement, and manage paid advertising campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and other relevant channels.
• Conduct keyword research, audience segmentation, and campaign setup for PPC and paid social media initiatives.
• Monitor, analyze, and optimize campaign performance to meet and exceed KPIs, including ROAS, CPA, and CTR.
• Manage advertising budgets effectively, ensuring optimal spend allocation across different campaigns and platforms.
• Conduct A/B testing on ad creatives, landing pages, and targeting strategies to improve performance.
• Generate regular performance reports, providing insights and actionable recommendations to stakeholders.
• Stay current with industry trends, best practices, and new advertising technologies.
• Collaborate with the marketing team to ensure alignment of paid campaigns with overall marketing strategies and objectives.

Requirements

• Bachelor's degree in Marketing, Business, Economics, or a related quantitative field.
• Minimum of 4 years of hands-on experience in performance marketing, with a strong focus on paid acquisition channels.
• Proven expertise in managing significant advertising budgets and achieving measurable results (ROAS, CPA).
• Proficiency with major advertising platforms (Google Ads, Meta Ads Manager, LinkedIn Campaign Manager) and analytics tools (Google Analytics).
• Strong analytical skills with the ability to interpret complex data sets and draw actionable insights.
• Excellent understanding of conversion tracking, attribution models, and A/B testing methodologies.
• Exceptional organizational and time management skills, essential for a remote work environment.
• Self-motivated, proactive, and able to work independently with minimal supervision.

Benefits

• Our client offers a highly competitive annual salary, with potential for performance-based bonuses, tailored for a remote professional.
• This role offers unparalleled flexibility and the ability to work from anywhere.
• Access to online training, professional development resources, and virtual team-building activities will be provided.
• You will be part of an innovative, distributed team focused on driving significant business growth.
• This remote-first position, associated with the Centurion, Gauteng area, provides an excellent work-life balance and the opportunity to excel in the performance marketing field.