Performance Marketing Analyst

Placements24; Polokwane; Hybrid; ZAR 420,000 - 600,000; Full time

Benefits offered by this job

Hybrid work model

Health insurance

Professional development

Office in Polokwane

Job summary

Placements24 in Polokwane seeks a data-driven Performance Marketing Analyst to measure, analyze, and optimize paid marketing channels. This hybrid role focuses on tracking campaign metrics, identifying trends, and delivering actionable insights to improve ROI and effectiveness.

You will build dashboards, analyze results, and collaborate with marketing to set goals and implement tracking. Strong analytics, communication, and a passion for data-driven decision-making are essential.

Qualifications

• Proven experience as a Performance Marketing Analyst or similar analytical role.
• Strong proficiency in data analysis tools and platforms (GA, GA4, Ads managers, sheets).
• Experience with data visualization tools (Tableau/Looker Studio) is a plus.
• Excellent analytical and communication skills.

Responsibilities

• Track, analyze, and report KPIs across paid marketing channels (Google Ads, social ads, display).
• Develop dashboards and reports to visualize campaign performance for stakeholders.
• Conduct deep-dive analyses to identify opportunities for performance improvement.
• Collaborate with marketing to set goals, implement tracking, and optimize campaigns.
• Conduct A/B testing and experiments to identify effective strategies.
• Stay current with industry trends in performance marketing analytics.

Skills

Data analysis

Communication

A/B testing

Problem solving

Tools

Google Analytics

Google Ads

Facebook Ads Manager

Excel/Google Sheets

Tableau

Looker Studio

Job description

About the Role

Our client is seeking a data-driven and analytical Performance Marketing Analyst to join their marketing team in Polokwane . This role is essential for measuring, analyzing, and optimizing the performance of all paid marketing channels. You will be responsible for tracking campaign metrics, identifying trends, and providing actionable insights to improve ROI and campaign effectiveness. This hybrid position offers a flexible work environment, allowing for a balance between remote work and collaboration within our Polokwane office, supporting a culture of data-informed decision-making.

Key Responsibilities

• Track, analyze, and report on key performance indicators (KPIs) across all paid marketing channels (e.g., Google Ads, social media ads, display advertising).
• Develop dashboards and reports to visualize campaign performance and communicate insights to stakeholders.
• Conduct deep-dive analyses into campaign data to identify areas for improvement and opportunities for growth.
• Collaborate with marketing teams to set campaign goals, implement tracking mechanisms, and optimize campaigns for better performance.
• Conduct A/B testing and other experiments to identify the most effective strategies and tactics.
• Stay current with industry best practices and emerging trends in performance marketing analytics.

Requirements

• Proven experience as a Performance Marketing Analyst or in a similar analytical role.
• Strong proficiency in data analysis tools and platforms, including Google Analytics, Google Ads, Facebook Ads Manager, and spreadsheet software (Excel/Google Sheets).
• Experience with data visualization tools (e.g., Tableau, Looker Studio) is a plus.
• Excellent analytical, problem-solving, and critical thinking skills.
• Strong communication skills and the ability to present complex data clearly in a hybrid work environment.

Benefits

• Competitive salary and performance-based bonuses.
• Hybrid work model offering flexibility and work-life balance.
• Comprehensive health insurance and retirement benefits.
• Opportunities for continuous learning and professional development in data analytics.
• A collaborative team environment located in Polokwane .