E-commerce Performance Marketing Manager - Vereeniging

Placements24; Vereeniging; Hybrid; ZAR 600,000 - 1,000,000; Full time

Benefits offered by this job

Fully remote position

Competitive salary

Performance-based incentives

Professional development

Job summary

Placements24 is seeking an E-commerce Performance Marketing Manager to drive ROI across paid channels from a fully remote location in South Africa. You will design, execute and optimize campaigns on Google Ads, Facebook/Instagram, and other networks, leveraging data to maximize ROAS and revenue.

The role requires a strong analytical mindset, 5+ years in performance marketing, and expertise with analytics tools plus CRO practices.

Qualifications

• Bachelor's degree in Marketing or related quantitative field.
• 5+ years in performance marketing, ecommerce focus.
• Proven governance of large paid media budgets across Google Ads, Facebook/Instagram.

Responsibilities

• Develop and execute performance marketing strategies to drive traffic, conversions and revenue.
• Manage and optimize paid search, paid social, display and affiliate campaigns.
• Conduct keyword research, audience segmentation, and campaign targeting for efficiency.

Skills

Analytical mindset

Data-driven decision making

Communication skills

Collaboration skills

Remote work capable

Education

Bachelor's degree in Marketing or related quantitative field

Tools

Google Analytics

Tableau/Power BI

Job description

About the Role

Our client, a rapidly scaling e-commerce business with operations in **Vereeniging, Gauteng**, is seeking a highly analytical and results-driven E-commerce Performance Marketing Manager. This fully remote role is critical for driving measurable growth through paid media channels. You will be responsible for developing, executing, and optimizing performance marketing campaigns across platforms such as Google Ads, Facebook Ads, Instagram Ads, and others. The ideal candidate has a proven track record in managing significant ad spends, optimizing for ROI, and leveraging data to make informed decisions. If you are a data wizard with a passion for driving e-commerce sales through performance marketing, this is an exceptional opportunity to make a substantial impact from anywhere within South Africa. This position demands a strategic approach, a deep understanding of various ad platforms, and a relentless focus on delivering tangible business results.

Key Responsibilities

• Develop and execute comprehensive performance marketing strategies to drive traffic, conversions, and revenue.
• Manage and optimize paid search (SEM), paid social, display advertising, and affiliate marketing campaigns.
• Conduct in-depth keyword research, audience segmentation, and campaign targeting to maximize efficiency.
• Monitor campaign performance daily, analyzing key metrics such as CTR, CPC, CPA, ROAS, and LTV.
• Implement A/B testing on ad copy, creative, landing pages, and targeting parameters to improve results.
• Manage advertising budgets effectively, ensuring optimal allocation across channels and campaigns.
• Collaborate with the content and creative teams to develop high-performing ad assets.
• Provide regular reports on campaign performance, insights, and recommendations for optimization.
• Stay up-to-date with the latest trends and best practices in performance marketing and e-commerce.

Requirements

• Bachelor's degree in Marketing, Business, Economics, or a related quantitative field.
• Minimum of 5 years of experience in performance marketing, with a focus on e-commerce.
• Demonstrable expertise in managing large-scale paid media campaigns across Google Ads, Facebook Ads, and Instagram Ads.
• Proficiency in analytics tools like Google Analytics, and experience with data visualization tools.
• Strong understanding of A/B testing methodologies and conversion rate optimization (CRO).
• Excellent analytical and problem-solving skills, with a data-driven approach.
• Experience with marketing automation and CRM platforms is a plus.
• Ability to work independently and manage multiple projects in a remote setting.
• Strong communication and collaboration skills.

Benefits

• Fully remote position, offering ultimate work flexibility.
• Highly competitive salary and performance-based incentives.
• Opportunity to drive significant growth for a dynamic e-commerce company.
• Professional development and access to industry training.
• Collaborative environment with a team of experienced digital marketers.
• Contribute to a company focused on innovation and measurable results.