Performance Marketing Specialist

Placements24; Durban; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Remote work

Health, dental, and vision insurance

Generous paid time off

Flexible working hours

Access to cutting-edge marketing tools

Job summary

Placements24 is seeking a data-driven Performance Marketing Specialist to join our growing team remotely, supporting Durban operations. You will design, implement, and manage paid media campaigns across Google Ads, Facebook Ads, and LinkedIn Ads to drive measurable results and optimize CAC.

You will analyze performance, run A/B tests, manage budgets, and report on ROI, collaborating with the marketing team to align campaigns with broader strategies.

Qualifications

• Bachelor's degree in Marketing, Business, Economics, or a quantitative field
• Minimum of 4 years of hands-on experience in performance marketing and paid media management
• Proven ability to manage and optimize campaigns with significant budgets across multiple platforms
• Strong analytical skills with proficiency in Google Analytics, Google Ads, and social media ad managers
• Excellent understanding of marketing funnels, customer acquisition, and CRO

Responsibilities

• Plan, execute, and manage paid media campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and other relevant channels
• Continuously monitor, analyze, and report on campaign performance, identifying trends and opportunities for optimization
• Conduct A/B testing on ad creatives, landing pages, and targeting parameters to improve conversion rates and campaign efficiency
• Manage advertising budgets effectively, ensuring optimal allocation of spend to achieve target KPIs and ROI
• Collaborate with the marketing team to ensure seamless integration of paid campaigns with overall marketing strategies

Skills

Campaign optimization

A/B testing

Budget management

Data analysis

Education

Bachelor's degree

Tools

Google Analytics

Google Ads

Facebook Ads

LinkedIn Ads

Job description

About the Role

Our client is seeking a data-driven and results-oriented Performance Marketing Specialist to join their growing team remotely, supporting their operations in Durban . This role will focus on designing, implementing, and managing paid advertising campaigns across various digital platforms to drive measurable results and optimize customer acquisition cost (CAC). You will play a key role in achieving marketing objectives by leveraging your expertise in paid search, social media advertising, and analytics. This is an excellent opportunity for a performance marketing professional looking to contribute to a forward-thinking company that embraces remote work and values impactful marketing strategies.

Key Responsibilities

• Plan, execute, and manage paid media campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and other relevant channels.
• Continuously monitor, analyze, and report on campaign performance, identifying trends and opportunities for optimization.
• Conduct A/B testing on ad creatives, landing pages, and targeting parameters to improve conversion rates and campaign efficiency.
• Manage advertising budgets effectively, ensuring optimal allocation of spend to achieve target KPIs and ROI.
• Collaborate with the marketing team to ensure seamless integration of paid campaigns with overall marketing strategies.

Requirements

• Bachelor's degree in Marketing, Business, Economics, or a quantitative field.
• Minimum of 4 years of hands-on experience in performance marketing and paid media management.
• Proven ability to manage and optimize campaigns with significant budgets across multiple platforms.
• Strong analytical skills with proficiency in Google Analytics, Google Ads, and social media ad managers.
• Excellent understanding of marketing funnels, customer acquisition, and conversion rate optimization (CRO).

Benefits

• Competitive salary with performance-based incentives and remote work benefits.
• Comprehensive health, dental, and vision insurance coverage.
• Generous paid time off and flexible working hours.
• Access to cutting-edge marketing tools and technologies.
• Opportunities for professional development and career advancement within a supportive remote team structure, supporting Durban operations.