Digital Marketing Specialist - Performance Marketing

Placements24; Sandton; Hybrid; ZAR 420.000 - 600.000; Vollzeit

Benefits dieser Stelle

Hybrid work model

Competitive salary

Performance-based bonus

Professional development opportunities

Role in leading financial services–drp

Zusammenfassung

Placements24 in Sandton, Gauteng, is seeking a Digital Marketing Specialist with a strong focus on performance marketing to plan, execute, and optimize paid campaigns across Google Ads, Facebook Ads, LinkedIn Ads, and programmatic platforms.

Based in a hybrid setup, you will drive lead generation, customer acquisition, and conversions, collaborating with sales and product teams to ensure effective lead handoffs and measurable ROI.

Qualifikationen

• Bachelor's degree in Marketing or related field is required.
• Proven experience in performance-driven digital campaigns across paid channels.
• Strong analytical skills and ability to translate data into insights.

Aufgaben

• Develop and optimize performance-driven digital marketing campaigns across Google, Facebook, LinkedIn, and programmatic platforms.
• Manage budgets, optimize spend, and maximize ROI.
• Conduct keyword research, audience segmentation, and targeting to improve performance.
• Analyze campaign metrics and report insights to stakeholders.
• Create and test ad copy, visuals, and landing pages to improve conversions.
• Collaborate with content/creative teams to align campaigns with brand goals.
• Stay updated on trends and best practices in performance marketing.
• Identify opportunities for growth within digital advertising channels.
• Ensure campaigns meet brand guidelines and drive lead generation.

Kenntnisse

Digital marketing

Performance marketing

Campaign management

Data analysis

Communication

Strategic thinking

Ausbildung

Bachelor's degree in Marketing

Tools

Google Ads

Facebook Ads Manager

LinkedIn Ads

Programmatic platforms

Google Analytics

Jobbeschreibung

About the Role

Our client, a leading financial services institution, is seeking a driven Digital Marketing Specialist with a strong focus on Performance Marketing. This role is based in the bustling hub of Sandton, Gauteng, and offers a hybrid work model for optimal flexibility. You will be responsible for planning, executing, and optimizing paid digital marketing campaigns across various platforms to drive lead generation, customer acquisition, and conversions. Your expertise in SEM, paid social, and programmatic advertising will be critical in achieving measurable business outcomes. This is an excellent opportunity for a results-oriented marketer to make a significant impact within a reputable organization in Sandton.

Key Responsibilities

• Develop and implement performance-driven digital marketing campaigns across channels such as Google Ads, Facebook Ads, LinkedIn Ads, and programmatic platforms.
• Manage campaign budgets, ensuring efficient spend and maximizing return on investment (ROI).
• Conduct keyword research, audience segmentation, and targeting to optimize campaign performance.
• Monitor, analyze, and report on campaign performance metrics (e.g., CTR, CPA, conversion rates) using analytics tools.
• Implement A/B testing on ad creatives, landing pages, and targeting strategies to continuously improve campaign results.
• Collaborate with content and creative teams to develop compelling ad copy and visuals.
• Stay up-to-date with the latest trends and best practices in performance marketing and digital advertising.
• Identify new opportunities for growth and optimization within digital advertising channels.
• Ensure campaigns align with brand guidelines and overall marketing objectives.
• Work closely with the sales and product teams to ensure alignment and smooth lead handoff processes.

Requirements

• Proven experience as a Digital Marketing Specialist with a strong focus on performance marketing and paid media.
• Demonstrable success in managing and optimizing campaigns on Google Ads, Facebook Ads Manager, and other relevant platforms.
• Proficiency with web analytics tools like Google Analytics.
• Strong understanding of SEM, paid social, display advertising, and conversion rate optimization (CRO).
• Excellent analytical and data interpretation skills.
• Ability to translate data into actionable insights and strategic recommendations.
• Strong project management and organizational skills.
• Excellent communication and collaboration skills.
• Bachelor's degree in Marketing, Business, or a related field is required.
• Experience in the financial services industry is a significant advantage.

Benefits

• Hybrid work model offering a blend of office and remote work.
• Competitive salary and performance-based bonus structure.
• Opportunities for professional development and advanced performance marketing training.
• Be part of a leading financial institution in Sandton.
• Work on impactful campaigns with a direct influence on business growth.
• Collaborative and dynamic work environment.