Digital Marketing Specialist - Performance Marketing

Placements24; Centurion; Vor Ort; ZAR 500.000 - 700.000; Vollzeit

Benefits dieser Stelle

Competitive salary

Centurion location

Contract extension potential

Professional development

Growth opportunities

Zusammenfassung

Placements24 in Centurion, Gauteng, seeks a driven Digital Marketing Specialist with a strong focus on Performance Marketing to plan, implement and optimize paid campaigns across search engines, social media, and other performance channels.

The role requires a hands-on, analytical approach with duties including keyword research, A/B testing, budget monitoring, and collaboration with content and design teams to boost ROI and conversions. Potential for extension based on performance.

Qualifikationen

• 3+ years hands-on experience in performance marketing (PPC & paid social).
• Proven experience with Google Ads, Facebook Ads Manager, and related platforms.
• Strong analytical skills and proficiency in Google Analytics.
• Experience with A/B testing and CRO to improve conversions.

Aufgaben

• Develop, manage and optimize paid search and paid social campaigns.
• Conduct keyword research, audience segmentation and A/B testing.
• Monitor budgets, track spend and optimize resources for ROI.
• Analyze data and provide insights and recommendations.
• Collaborate with content and design to create effective ad creatives.
• Stay updated on performance marketing trends and best practices.
• Identify new growth opportunities across digital channels.
• Manage landing page optimization to improve conversions.
• Coordinate with marketing to align strategies.

Kenntnisse

Performance marketing

Analytics

PPC & Paid Social

A/B testing & CRO

KPI tracking

Project management

Communication

Ausbildung

Bachelor's degree in Marketing or related field

Tools

Google Ads

Facebook Ads Manager

Google Analytics

Jobbeschreibung

About the Role

Our client, a thriving fintech startup, is seeking a driven and analytical Digital Marketing Specialist with a strong focus on Performance Marketing to join their dynamic team in Centurion, Gauteng . This role is crucial for driving measurable results through paid media channels. You will be responsible for planning, implementing, and optimizing campaigns across search engines, social media, and other performance-driven platforms. The ideal candidate will have a hands-on approach, a keen eye for detail, and a passion for achieving ambitious growth targets. This is an excellent opportunity to contribute significantly to the success of a fast-paced and innovative company located in the heart of Gauteng's business hub.

Key Responsibilities

• Develop, manage, and optimize paid search (PPC) and paid social media advertising campaigns.
• Conduct keyword research, audience segmentation, and A/B testing to improve campaign performance and ROI.
• Monitor campaign budgets, track spending, and ensure efficient allocation of resources.
• Analyze campaign data and provide detailed reports on key metrics, insights, and recommendations for improvement.
• Collaborate with content and design teams to create compelling ad copy and creative assets.
• Stay up-to-date with the latest trends and best practices in performance marketing and digital advertising.
• Identify new opportunities for growth and performance optimization across various digital channels.
• Manage landing page optimization efforts to improve conversion rates.
• Work closely with the broader marketing team to ensure alignment with overall marketing strategies.
• Troubleshoot and resolve any campaign-related issues promptly.

Requirements

• Bachelor's degree in Marketing, Economics, Statistics, or a related quantitative field.
• Minimum of 3 years of hands-on experience in performance marketing, with a focus on PPC and paid social.
• Proven experience with Google Ads, Facebook Ads Manager, and other relevant advertising platforms.
• Strong analytical skills with proficiency in Google Analytics and data analysis.
• Experience with A/B testing methodologies and conversion rate optimization (CRO).
• Excellent understanding of key performance indicators (KPIs) and how to track them.
• Strong project management and organizational skills.
• Ability to work effectively in a fast‑paced, deadline‑driven environment.
• Good communication and collaboration skills.
• Familiarity with marketing automation tools is a plus.

Benefits

• Competitive contract salary of R .
• Opportunity to work in a key marketing role for an innovative fintech startup in Centurion, Gauteng .
• Gain extensive experience in performance marketing and digital advertising.
• Collaborative and dynamic team environment.
• Potential for contract extension or conversion to a permanent role based on performance.
• Access to professional development resources.
• Exposure to cutting-edge marketing technologies and strategies.
• Be part of a company poised for significant growth.