Paid Social Media Specialist

Placements24; Randburg; On-site; ZAR 300,000 - 600,000; Full time

Benefits offered by this job

Competitive salary

Opportunity to lead paid social media

Professional development and training

Job summary

Placements24 is seeking a results oriented Paid Social Media Specialist to join our marketing team in Randburg, Gauteng. You will develop and manage paid social campaigns across major platforms, optimizing for leads, customer acquisition and brand awareness.

The role requires a deep understanding of advertising ecosystems, audience targeting, budget management, and data-driven decisions. You will collaborate with the marketing team, report on performance, and stay ahead of platform changes to

Qualifications

• Bachelor's degree in Marketing, Advertising, Business, or related field.
• Proven experience with paid social campaigns and a strong portfolio.
• Experience with major platforms and analytics tools.
• Strong analytical and copywriting skills for ads.

Responsibilities

• Develop and execute paid social strategies across Facebook, Instagram, LinkedIn, Twitter, and TikTok.
• Create, manage, and optimize campaigns including copy, creative, targeting, and budget.
• Monitor performance metrics (CPAs, ROAS) and optimize accordingly.
• Provide regular performance reports with recommendations.
• Stay updated on trends and best practices.

Skills

Paid social campaigns

Ad platforms management

Analytics tools

Budget management

Ad copywriting

Data-driven decisions

Communication skills

Education

Bachelor's degree in Marketing/Advertising

Tools

Facebook Ads Manager

LinkedIn Campaign Manager

TikTok Ads Manager

Google Analytics

Twitter Ads Manager

Job description

About the Role

Our client is seeking a results-oriented Paid Social Media Specialist to join their marketing team in Randburg, Gauteng. This role is critical for developing, implementing, and managing highly effective paid social media advertising campaigns across various platforms. The ideal candidate will possess a deep understanding of social media advertising ecosystems, audience targeting, campaign optimization, and budget management. You will be responsible for driving measurable results, such as lead generation, customer acquisition, and brand awareness, through strategic paid social initiatives. This position offers an exciting opportunity to work with a dynamic company and contribute to the growth of its online presence. We are looking for a data-driven individual with a passion for social media advertising, excellent analytical skills, and the ability to stay ahead of platform changes and trends. Our client values innovation and a commitment to achieving tangible outcomes. The successful candidate will be instrumental in maximizing ROI on paid social media investments. This is a challenging yet rewarding role for a skilled digital advertising professional.

Key Responsibilities

• Develop and execute paid social media strategies across platforms such as Facebook, Instagram, LinkedIn, Twitter, and TikTok to achieve specific marketing objectives.
• Create, manage, and optimize paid social advertising campaigns, including ad copywriting, creative selection, audience targeting, and budget allocation.
• Monitor campaign performance closely, analyzing key metrics such as impressions, clicks, conversions, cost per acquisition (CPA), and return on ad spend (ROAS).
• Conduct thorough audience research and segmentation to ensure campaigns reach the most relevant and engaged users.
• Perform A/B testing on ad creatives, copy, targeting, and bidding strategies to identify and implement improvements.
• Manage campaign budgets effectively, ensuring optimal allocation to maximize performance and meet objectives.
• Prepare regular performance reports, providing insights and actionable recommendations for campaign optimization and future strategies.
• Stay up-to-date with the latest trends, features, and best practices in paid social media advertising.
• Collaborate with the broader marketing team to ensure paid social campaigns are integrated with overall marketing efforts and brand messaging.
• Manage relationships with platform representatives and stay informed about new advertising tools and opportunities.

Requirements

• Bachelor's degree in Marketing, Advertising, Business, or a related field.
• Proven experience as a Paid Social Media Specialist, Digital Advertising Specialist, or similar role, with a strong portfolio of successful paid social campaigns.
• In-depth knowledge of major social media advertising platforms (Facebook Ads Manager, LinkedIn Campaign Manager, Twitter Ads, TikTok Ads Manager).
• Proficiency in using analytics tools (e.g., Google Analytics, platform-native analytics) to track and report on campaign performance.
• Strong analytical and problem-solving skills with the ability to interpret data and make data-driven decisions.
• Excellent copywriting and creative skills for ad development.
• Experience with budget management and campaign optimization techniques.
• Strong understanding of audience targeting, segmentation, and retargeting strategies.
• Ability to work independently and manage multiple campaigns simultaneously.
• Excellent communication and collaboration skills.

Benefits

• Competitive salary package commensurate with experience and skills.
• Opportunity to lead paid social media strategy for a growing organization.
• Work within a dynamic team in Randburg, Gauteng.
• Access to professional development and training in cutting-edge advertising tools.
• Contribute directly to impactful campaigns that drive business growth.
• Gain extensive experience in a fast-paced digital advertising environment.