Digital Advertising Specialist

Placements24; South Africa; Hybrid; ZAR 420,000 - 620,000; Full time

Benefits offered by this job

Hybrid work environment

Competitive salary

Medical aid contributions

Professional development

Paid time off

Exposure to growing retail brand

Job summary

Placements24 is guiding a dynamic retail brand in Polokwane, Limpopo, to hire a skilled Digital Advertising Specialist. You will plan, implement, and optimize paid campaigns across Google Ads, Meta Ads Manager, Instagram Ads, and LinkedIn Ads to drive leads and sales.

This hands-on role rewards data-driven decision making, budget management, and collaboration with the marketing team; a hybrid work setup in Polokwane offers flexibility and opportunities for growth.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 2-4 years hands-on experience managing paid digital advertising campaigns.
• Proficiency with Google Ads, Meta Ads Manager, and other relevant platforms.
• Strong understanding of SEO and SEM principles.
• Familiarity with Google Analytics.
• Excellent analytical and problem-solving skills with strong attention to detail.
• Ability to manage multiple campaigns and priorities effectively.
• Good written and verbal communication skills.
• Certification in Google Ads or other relevant platforms is a plus.
• Must be able to work a hybrid schedule in Polokwane, Limpopo.

Responsibilities

• Develop, implement, and manage paid digital advertising campaigns across platforms such as Google Ads, Facebook Ads, Instagram Ads, and LinkedIn Ads.
• Conduct keyword research, audience targeting, and ad copy creation to optimize campaign performance.
• Monitor campaign performance daily, analyzing key metrics such as CTR, CPC, CPA, and ROAS.
• Optimize campaigns based on performance data, A/B testing, and market trends to improve ROI.
• Manage advertising budgets effectively, ensuring spend aligns with campaign goals and objectives.
• Collaborate with the marketing team to ensure campaign messaging is consistent with brand guidelines.
• Prepare regular performance reports and provide insights and recommendations for improvement.
• Stay up-to-date with the latest trends, tools, and best practices in digital advertising.
• Assist in the management of tracking pixels and conversion setup to ensure accurate data collection.
• Identify new opportunities for digital advertising growth and experimentation.

Skills

Analytical skills

Detail-oriented

Communication skills

Project management

Education

Bachelor's degree in Marketing or related field

Tools

Google Ads

Meta Ads Manager

Instagram Ads

LinkedIn Ads

Google Analytics

Job description

About the Role

Our client, a dynamic retail brand focused on innovation and customer experience, is seeking a skilled Digital Advertising Specialist to join their team in Polokwane, Limpopo. This role is integral to driving online visibility and customer acquisition through the strategic management of paid digital advertising campaigns. You will be responsible for planning, executing, and optimizing campaigns across various platforms to achieve specific marketing objectives. The ideal candidate is data-driven, detail-oriented, and possesses a strong understanding of the digital advertising landscape. This is an excellent opportunity to contribute to a growing brand and hone your skills in a supportive environment. We are looking for an individual who can effectively manage ad budgets, analyze performance data, and continuously improve campaign outcomes. Your work will directly impact lead generation and sales conversions, making this a high-visibility role within the marketing department. The position requires a hands-on approach and a commitment to staying ahead of industry trends.

Key Responsibilities

• Develop, implement, and manage paid digital advertising campaigns across platforms such as Google Ads, Facebook Ads, Instagram Ads, and LinkedIn Ads.
• Conduct keyword research, audience targeting, and ad copy creation to optimize campaign performance.
• Monitor campaign performance daily, analyzing key metrics such as CTR, CPC, CPA, and ROAS.
• Optimize campaigns based on performance data, A/B testing, and market trends to improve ROI.
• Manage advertising budgets effectively, ensuring spend aligns with campaign goals and objectives.
• Collaborate with the marketing team to ensure campaign messaging is consistent with brand guidelines.
• Prepare regular performance reports and provide insights and recommendations for improvement.
• Stay up-to-date with the latest trends, tools, and best practices in digital advertising.
• Assist in the management of tracking pixels and conversion setup to ensure accurate data collection.
• Identify new opportunities for digital advertising growth and experimentation.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Minimum of 2-4 years of hands-on experience in managing paid digital advertising campaigns.
• Proficiency with Google Ads, Meta Ads Manager, and other relevant advertising platforms.
• Strong understanding of SEO and SEM principles.
• Familiarity with website analytics tools such as Google Analytics.
• Excellent analytical and problem-solving skills with strong attention to detail.
• Ability to manage multiple campaigns and priorities effectively.
• Good written and verbal communication skills.
• Certification in Google Ads or other relevant platforms is a plus.
• Must be able to work a hybrid schedule in Polokwane, Limpopo.

Benefits

• Competitive salary package.
• Medical aid contributions.
• Opportunities for professional development and training.
• Paid time off.
• Hybrid work environment offering flexibility.
• Exposure to a growing retail brand.