Digital Advertising Specialist

Placements24; Midrand; Hybrid; ZAR 360,000 - 540,000; Full time

Benefits offered by this job

Remote-first work

Job summary

Placements24 is seeking a Digital Advertising Specialist to lead paid media initiatives from a remote location. The role focuses on planning, executing, and optimizing campaigns across Google Ads, social platforms, and programmatic channels to maximize ROI in the Gauteng market.

The ideal candidate is analytical, creative, and adept at translating data into actionable optimization strategies. Remote-first with occasional meetings in Midrand, SA.

Qualifications

• Experience managing PPC campaigns across Google/Facebook/LinkedIn.
• Strong analytical skills and data-driven decision making.

Responsibilities

• Develop and optimize digital advertising strategies across platforms.
• Manage and optimize PPC campaigns, keyword research, bid management, and landing page tests.
• Execute programmatic campaigns with audience targeting and performance monitoring.
• Conduct A/B tests on creatives and targeting to improve performance.
• Monitor CTR, CPC, CPA, and ROAS; provide actionable insights.

Skills

Paid media

Google Ads

Facebook Ads

Campaign management

Analytics

A/B testing

Optimization

Tools

Google Ads Manager

Facebook Ads Manager

Programmatic platforms (DV360, etc.)

Job description

About the Role

Our client, a rapidly expanding e-commerce solutions provider located in **Midrand, Gauteng**, is seeking a skilled and results-oriented Digital Advertising Specialist. This role is ideal for an individual with a deep understanding of paid media strategies and a proven ability to drive online performance. You will be responsible for planning, executing, and optimizing digital advertising campaigns across various platforms, including Google Ads, social media advertising, and programmatic advertising. The goal is to maximize ROI, increase brand visibility, and drive qualified traffic and conversions. The ideal candidate is analytical, creative, and possesses a strong grasp of campaign management tools and methodologies. This is a remote-first position, offering the flexibility to work from home anywhere in South Africa, though proximity to **Midrand** would be advantageous for occasional team meetings. We are looking for a self-motivated professional who stays ahead of digital advertising trends and can translate data into actionable insights. Join a dynamic team focused on delivering exceptional results for our clients within the competitive **Gauteng** market.

Key Responsibilities

• Develop and implement comprehensive digital advertising strategies across platforms such as Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, and others.
• Manage and optimize PPC campaigns, including keyword research, ad copywriting, bid management, and landing page testing.
• Execute programmatic advertising campaigns, including audience targeting, creative selection, and performance monitoring.
• Conduct A/B testing on ad creatives, copy, and targeting parameters to improve campaign performance.
• Monitor campaign performance daily, analyzing key metrics such as CTR, CPC, CPA, and ROAS.
• Provide regular performance reports with actionable insights and recommendations for optimization.
• Stay up-to-date with the latest trends, tools, and best practices in digital advertising and paid media.
• Collaborate with content creators and designers to develop compelling ad creatives and landing pages.
• Manage advertising budgets effectively to ensure maximum return on investment.
• Identify new advertising opportunities and platforms to expand reach and engagement.
• Ensure all campaigns comply with platform policies and advertising regulations.
• Work closely with the marketing team to align advertising efforts with overall business objectives.
• Analyze audience behavior and segment campaigns for improved targeting and personalization.
• Conduct competitor analysis to identify successful strategies and potential gaps.
• Contribute to strategic discussions on digital marketing initiatives.

Benefits

• We offer a competitive contract rate and the opportunity to work on diverse and challenging projects.