E-commerce Social Media Paid Specialist

Placements24; Vereeniging; Hybrid; ZAR 300,000 - 480,000; Part time

Benefits offered by this job

Competitive contract rate

Flexible remote work arrangement

Performance-based engagement

Collaborative team environment

Job summary

Placements24 is seeking an E-commerce Social Media Paid Specialist to manage and optimize paid campaigns across Facebook, Instagram, TikTok, Pinterest, and LinkedIn for our online store. The role is a remote contractor supporting operations in Vereeniging, Gauteng, with a focus on driving traffic, leads, and ROI through testing, audience segmentation, and real-time optimization.

Candidates should have proven paid social results, strong analytics, and copywriting skills to collaborate with

Qualifications

• Proven experience managing paid social campaigns for ecommerce with measurable results.
• Strong understanding of audience segmentation and ROAS optimization.
• Experience with A/B testing for creatives, landing pages and targeting parameters.
• Ability to analyze performance data and make data-driven decisions.

Responsibilities

• Develop, implement and manage paid social campaigns across Facebook, Instagram, TikTok, Pinterest and LinkedIn.
• Define target audiences and segmentation strategies for campaign performance.
• Create compelling ad copy and visuals; conduct A/B testing on creatives and landing pages.
• Monitor daily performance metrics (CTR, CPC, CPA, ROAS, conversions) and optimize in real time.
• Collaborate with marketing to align paid social with promotions and ecommerce strategy.

Skills

Paid social media

Digital advertising

Analytics

A/B testing

Copywriting

Tools

Facebook Ads Manager

Instagram Ads

TikTok Ads

Google Analytics

Job description

About the Role

Our client, a dynamic e-commerce business, is looking for a highly skilled and results-oriented E-commerce Social Media Paid Specialist to manage and optimize paid advertising campaigns across various social media platforms. This role is pivotal in driving targeted traffic, generating leads, and maximizing return on ad spend (ROAS) for our online store. The ideal candidate will possess a deep understanding of paid social media strategies, audience segmentation, ad creative testing, and performance analysis. This is an excellent opportunity for a specialist to make a significant impact on our e-commerce growth initiatives. This role is a remote contractor position supporting our operations in Vereeniging, Gauteng .

Key Responsibilities

• Develop, implement, and manage paid social media advertising campaigns on platforms such as Facebook, Instagram, TikTok, Pinterest, and LinkedIn.
• Define target audiences, conduct audience research, and implement effective segmentation strategies for optimal campaign performance.
• Create compelling ad copy and visuals, and conduct A/B testing on ad creatives, landing pages, and targeting parameters to maximize conversions.
• Monitor campaign performance daily, analyzing key metrics such as CTR, CPC, CPA, ROAS, and conversion rates.
• Optimize campaigns in real-time based on performance data, adjusting bids, budgets, targeting, and creative to achieve business objectives.
• Manage advertising budgets effectively, ensuring efficient allocation of spend to achieve maximum ROI.
• Generate regular performance reports, providing insights and actionable recommendations for campaign improvement.
• Stay up-to-date with the latest paid social media trends, platform updates, and advertising best practices.
• Collaborate with the broader marketing team to ensure paid social efforts are integrated with overall e-commerce strategies and promotions.
• Identify new opportunities for paid social media growth and experimentation.

Requirements

• Proven experience as a Paid Social Media Specialist, Digital Advertising Specialist, or similar role, with a strong focus on e-commerce.
• Demonstrable success in managing paid social media campaigns that have driven significant results (sales, leads).
• In-depth knowledge of major social media advertising platforms (Facebook Ads Manager, Instagram Ads, TikTok Ads, etc.).
• Proficiency in analytics tools (e.g., Google Analytics, platform-native reporting) to track and analyze campaign performance.
• Strong understanding of e-commerce principles, conversion tracking, and attribution models.
• Excellent analytical, problem-solving, and critical thinking skills.
• Experience with A/B testing methodologies and ad creative optimization.
• Strong copywriting and basic design understanding for ad creation.
• Ability to manage multiple campaigns and budgets simultaneously in a fast-paced environment.
• Excellent communication and reporting skills.

Benefits

Our client offers a competitive contract rate and a flexible remote working arrangement. This role provides the opportunity to work on diverse campaigns and directly contribute to e-commerce success. While this is a contractor position, opportunities for ongoing engagement based on performance are available. The company provides a collaborative environment and access to relevant industry insights. This position supports our team in Vereeniging, Gauteng .