About the Role
Our client is seeking an experienced and strategic Social Media Campaign Manager to join their dynamic marketing team in Nelspruit, Mpumalanga, ZA . This role is responsible for planning, executing, and optimizing successful social media campaigns across various platforms to achieve specific marketing objectives, such as lead generation, brand awareness, and sales. The ideal candidate is a creative thinker with a strong analytical mindset, adept at leveraging data to drive campaign performance. You will work closely with cross-functional teams to ensure campaigns are aligned with overall marketing strategies and deliver measurable results. This is an exciting opportunity to lead impactful campaigns in a fast-paced e-commerce environment.
Key Responsibilities
- Develop and implement strategic social media campaign plans aligned with marketing objectives and target audience insights.
- Manage the end-to-end execution of social media campaigns, including content creation, ad buying, targeting, and scheduling.
- Oversee campaign budgets, ensuring efficient allocation of resources and maximizing ROI.
- Monitor campaign performance in real-time, analyzing key metrics and making data-driven adjustments to optimize results.
- Conduct A/B testing on ad creatives, targeting, and messaging to improve campaign effectiveness.
- Collaborate with design and content teams to develop compelling campaign assets.
- Generate regular reports on campaign performance, providing insights and recommendations for future campaigns.
- Stay informed about the latest social media advertising trends, platform updates, and best practices.
- Manage relationships with social media advertising platforms and vendors.
- Ensure all campaigns comply with platform policies and brand guidelines.
Requirements
- Proven experience (3-5 years) in managing social media campaigns, preferably within an e-commerce or agency setting.
- Demonstrated success in developing and executing paid social media strategies that achieve measurable results.
- Expertise in using social media advertising platforms (e.g., Facebook Ads Manager, LinkedIn Campaign Manager, Twitter Ads).
- Strong analytical skills with the ability to interpret data and translate it into actionable insights.
- Experience with social media management and analytics tools.
- Excellent project management and organizational skills, with the ability to manage multiple campaigns simultaneously.
- Strong written and verbal communication skills.
- Creative thinking and problem-solving abilities.
- Familiarity with SEO and content marketing principles is a plus.
- Bachelor's degree in Marketing, Communications, or a related field.
Benefits
- Competitive salary and performance-based bonuses.
- Hybrid work model offering flexibility between office and remote work.
- Opportunity to lead high-impact social media campaigns in Nelspruit, Mpumalanga, ZA .
- Professional development and training opportunities.
- Collaborative and dynamic work environment.
- Contribution to innovative marketing strategies.
- Comprehensive benefits package.
- Potential for career advancement within the company.