Digital Marketing Specialist - Paid Media

Placements24; Pretoria; Hybrid; ZAR 240,000 - 360,000; Full time

Job summary

Placements24 is seeking a Digital Marketing Specialist (Paid Media) for a hybrid role in Pretoria, Gauteng. You will plan, execute, and optimize paid search, paid social, and display campaigns to drive qualified traffic and maximize ROAS across platforms.

The ideal candidate has 2–4 years of hands-on paid media experience, strong analytical skills, and proficiency with Google Ads, Google Analytics, and Facebook Ads Manager.

Qualifications

• Bachelor's degree in Marketing, Advertising, Business, or related field.
• 2–4 years of hands-on paid media experience (PPC, Paid Social, Display).
• Proficiency with Google Ads, Google Analytics, Facebook Ads Manager, and other platforms.
• Strong analytical, written, and verbal communication skills.

Responsibilities

• Develop, implement, and manage paid media campaigns across Google Ads, Facebook Ads Manager, Instagram, and other platforms.
• Conduct keyword research, audience segmentation, and bid management to optimize performance and achieve KPIs.
• Monitor spend, analyze data, and report on impressions, clicks, conversions, CPA, and ROAS.
• Collaborate with content and creative teams to develop compelling ad copy and assets.
• Test and optimize campaigns through A/B testing of copy, creatives, landing pages, and targeting.
• Stay up-to-date with paid media trends and platform updates.
• Assist in budget forecasting and allocation for paid media channels.
• Provide insights to improve overall digital marketing strategy.
• Work with broader marketing team to align with campaign objectives and brand messaging.
• Contribute to discussions on customer acquisition and online growth.

Skills

Paid media

Analytics

A/B testing

Bid management

Audience targeting

Communication

Education

Bachelor's degree

Tools

Google Ads

Google Analytics

Facebook Ads Manager

Job description

About the Role

Our client, a prominent online fashion retailer, is seeking a talented and analytical Digital Marketing Specialist with a specialization in Paid Media to join their growing team in Pretoria, Gauteng . This role is essential for driving qualified traffic and maximizing return on ad spend (ROAS) across various paid channels. You will be responsible for the planning, execution, and optimization of paid search, paid social, and display advertising campaigns. This position offers a hybrid work arrangement, allowing for a blend of in-office collaboration and remote flexibility, situated in the heart of Pretoria .

Key Responsibilities

• Develop, implement, and manage paid media campaigns across Google Ads, Facebook Ads, Instagram Ads, and other relevant platforms.
• Conduct keyword research, audience segmentation, and bid management to optimize campaign performance and achieve target KPIs.
• Monitor campaign spending, analyze performance data, and generate regular reports on key metrics such as impressions, clicks, conversions, CPA, and ROAS.
• Collaborate with the content and creative teams to develop compelling ad copy and visually appealing creative assets.
• Continuously test and optimize campaigns through A/B testing of ad copy, creative, landing pages, and targeting parameters.
• Stay up-to-date with the latest trends, best practices, and platform updates in the paid media landscape.
• Assist in budget forecasting and allocation for paid media channels.
• Provide insights and recommendations for improving overall digital marketing strategy based on paid media performance.
• Work closely with the broader marketing team to ensure alignment with overall campaign objectives and brand messaging.
• Contribute to strategic discussions regarding customer acquisition and online growth initiatives.

Requirements

• Bachelor’s degree in Marketing, Advertising, Business, or a related field.
• 2-4 years of hands-on experience managing paid media campaigns (PPC, Paid Social, Display).
• Proficiency with Google Ads, Google Analytics, Facebook Ads Manager, and other relevant advertising platforms.
• Strong understanding of bidding strategies, audience targeting, and campaign optimization techniques.
• Experience with A/B testing methodologies and tools.
• Excellent analytical skills with the ability to interpret complex data and derive actionable insights.
• Strong written and verbal communication skills.
• Ability to manage multiple campaigns and priorities effectively in a fast-paced environment.
• Familiarity with e-commerce marketing principles is a plus.
• Must be able to commute to our Pretoria, Gauteng office for hybrid work requirements.

Benefits

• Our client offers a competitive salary, commensurate with experience, and a comprehensive benefits package including medical aid and opportunities for ongoing professional development.
• The hybrid work model provides a great balance between focused remote work and collaborative office days.
• You will be part of an energetic and supportive team in Pretoria, with ample opportunities for career growth within a successful e-commerce business.