E-commerce Social Media Advertising Specialist

Placements24; Polokwane; Hybrid; ZAR 300,000 - 520,000; Full time

Benefits offered by this job

Competitive salary

Performance bonuses

Medical aid

Professional development

Hybrid role (Polokwane)

Job summary

Placements24 invites an analytical E-commerce Social Media Advertising Specialist to join our fast-growing online home goods platform in Polokwane, Limpopo. You will plan, execute, and analyze paid campaigns across Facebook, Instagram, TikTok, and Pinterest to drive traffic, leads, and sales while managing budgets.

The role requires strong data skills, capability to optimize ROAS, and collaboration with creative and marketing teams in a hybrid work setting.

Qualifications

• Proven experience managing paid social campaigns for ecommerce.
• Deep knowledge of Facebook/Instagram/TikTok Ads Managers and other ad platforms.
• Experience with analytics and reporting tools used for social campaigns.
• Strong analytical skills and ability to translate data into decisions.
• Understanding of ecommerce customer journeys and conversion funnels.
• Ability to craft engaging ad copy and basic visual concepts.
• Proficiency in A/B testing methodologies and test design.
• Excellent organization and ability to manage multiple campaigns in a hybrid setting.

Responsibilities

• Develop and execute paid social media advertising campaigns across platforms to drive traffic, leads, and sales.
• Manage and optimize ad budgets to maximize ROI and achieve campaign objectives.
• Conduct audience research and implement targeting strategies to reach relevant customer segments.
• Create engaging ad copy and visual assets in collaboration with the creative team.
• Monitor campaign performance, analyze data, and provide regular reports with actionable insights.
• Conduct A/B testing on ad creatives, targeting, and landing pages to improve performance.
• Stay up-to-date with trends, features, and best practices in social media advertising and ecommerce.
• Collaborate with the broader marketing team to align with overall marketing strategies and goals.
• Manage retargeting campaigns to re-engage customers and reduce cart abandonment.
• Identify new opportunities for paid social media growth and innovation.

Skills

Paid social campaigns

Facebook Ads Manager

Instagram Ads Manager

TikTok Ads Manager

Ad platforms knowledge

Analytics & reporting

Data analysis

E-commerce funnels

Copywriting

A/B testing

Campaign management

Communication

Job description

About the Role

Our client, a fast-growing e-commerce platform specializing in unique home goods, is seeking an analytical and results-driven E-commerce Social Media Advertising Specialist for their Polokwane, Limpopo office. This role is critical in driving targeted traffic and sales through strategic paid advertising campaigns on social media. The ideal candidate possesses a deep understanding of ad platforms, audience segmentation, campaign optimization, and budget management. You will be responsible for planning, executing, and analyzing paid social media campaigns to achieve specific ROI targets. This is an excellent opportunity to contribute to the growth of a dynamic e-commerce business in Polokwane, Limpopo.

Key Responsibilities

• Develop and execute paid social media advertising campaigns across platforms such as Facebook, Instagram, TikTok, and Pinterest to drive traffic, leads, and sales.
• Manage and optimize ad budgets to maximize ROI and achieve campaign objectives.
• Conduct audience research and implement effective targeting strategies to reach relevant customer segments.
• Create compelling ad copy and visual assets in collaboration with the creative team.
• Monitor campaign performance closely, analyze data, and provide regular reports with actionable insights.
• Conduct A/B testing on ad creatives, targeting, and landing pages to continuously improve performance.
• Stay up-to-date with the latest trends, features, and best practices in social media advertising and e-commerce.
• Collaborate with the broader marketing team to ensure alignment with overall marketing strategies and goals.
• Manage retargeting campaigns to re-engage potential customers and reduce cart abandonment.
• Identify new opportunities for paid social media growth and innovation.

Requirements

• Proven experience in managing paid social media advertising campaigns, with a strong focus on e-commerce.
• In-depth knowledge of Facebook Ads Manager, Instagram Ads, TikTok Ads Manager, and other relevant ad platforms.
• Experience with social media analytics and reporting tools.
• Strong analytical skills and the ability to interpret data to make informed decisions.
• Excellent understanding of e-commerce customer journeys and conversion funnels.
• Ability to create engaging ad copy and basic design concepts.
• Proficiency in A/B testing methodologies.
• Strong organizational skills and the ability to manage multiple campaigns simultaneously.
• Excellent communication and collaboration skills, comfortable working in a hybrid environment in Polokwane, Limpopo.
• Certification in Google Ads or Facebook Blueprint is a plus.

Benefits

Our client offers a competitive salary, performance bonuses, and a comprehensive benefits package including medical aid. Employees will have opportunities for professional development and training in digital advertising. This hybrid role provides a balance between in-office collaboration and remote flexibility in Polokwane, Limpopo. Join a dynamic team and play a key role in driving the company's growth through effective paid social media strategies.