Paid Social Media Advertising Specialist

Placements24; Mbombela (Nelspruit); On-site; ZAR 350,000 - 550,000; Full time

Benefits offered by this job

Competitive salary & incentives

Health benefits

Professional development

Nelspruit location

Annual leave

Team building & social events

Job summary

Placements24 in Mpumalanga is seeking a highly skilled Paid Social Media Advertising Specialist to lead and optimize paid campaigns across Facebook, Instagram, LinkedIn, Twitter, and TikTok. You will drive targeted traffic, lead generation, and conversions with data-driven strategies.

You'll manage budgets, create compelling ad copy, and collaborate with content and design teams to deliver measurable results aligned with business objectives. A 3+ year track record in paid social is preferred.

Qualifications

• Bachelor's degree in Marketing, Advertising, Business, or related field.
• 3+ years managing paid social campaigns.
• Proficient in Facebook Ads Manager, LinkedIn Campaign Manager, Twitter Ads, and TikTok Ads.
• Strong audience targeting, CRO, and analytics.
• Excellent communication and ability to work on multiple campaigns.

Responsibilities

• Develop and manage paid social campaigns across Facebook, Instagram, LinkedIn, Twitter, and TikTok.
• Research audience segments and define target demographics.
• Create and optimize ad copy, visuals, and landing pages.
• Manage budgets to achieve target ROAS and CPA.
• Monitor performance daily and provide data-driven insights.
• Run A/B tests to identify top-performing strategies.

Skills

Paid Social Ads

Audience Targeting

A/B Testing

Budget Management

Analytics

Copywriting

Campaign Optimization

Education

Bachelor's degree in Marketing/Advertising/Business

Tools

Google Analytics

Facebook Ads Manager

LinkedIn Campaign Manager

TikTok Ads Manager

Job description

Our client is looking for a highly skilled and performance-driven Paid Social Media Advertising Specialist to manage and optimize their advertising campaigns across social platforms. This role is crucial for driving targeted traffic, lead generation, and conversions through strategic paid social media initiatives. The ideal candidate has a deep understanding of social media advertising platforms, audience targeting, ad creative optimization, and budget management. You will be responsible for developing innovative campaign strategies, monitoring performance, and delivering measurable results for our business objectives. Join our dynamic marketing team in Nelspruit .

Key Responsibilities

• Develop, implement, and manage paid social media advertising campaigns across platforms such as Facebook, Instagram, LinkedIn, Twitter, and TikTok.
• Conduct audience research and segmentation to define target demographics, interests, and behaviors for effective campaign targeting.
• Create and optimize ad copy, visuals, and landing pages to maximize engagement, click-through rates, and conversion rates.
• Manage campaign budgets effectively, ensuring optimal allocation of spend to achieve target ROAS and CPA goals.
• Monitor campaign performance daily, analyzing key metrics and providing data-driven insights for continuous optimization.
• Conduct A/B testing on various campaign elements (e.g., creatives, targeting, bidding strategies) to identify best-performing strategies.
• Stay up-to-date with the latest trends, features, and best practices in paid social media advertising.
• Collaborate with the content and design teams to develop compelling ad creatives and messaging.
• Generate regular performance reports, summarizing campaign results, insights, and recommendations.
• Keep abreast of platform policy changes and ensure campaign compliance.

Requirements

• Bachelor's degree in Marketing, Advertising, Business, or a related field.
• Minimum of 3 years of experience managing paid social media advertising campaigns for businesses.
• Proven expertise in using advertising platforms like Facebook Ads Manager, LinkedIn Campaign Manager, Twitter Ads, and TikTok Ads Manager.
• Strong understanding of audience targeting, ad sequencing, and campaign objectives.
• Proficiency with analytics tools such as Google Analytics and native platform analytics.
• Experience with A/B testing and conversion rate optimization (CRO).
• Excellent analytical, problem-solving, and critical thinking skills.
• Strong copywriting and communication skills.
• Ability to manage multiple campaigns simultaneously and meet deadlines.
• A passion for social media and digital advertising trends.

Benefits

• Competitive salary and performance incentives.
• Comprehensive health and wellness benefits.
• Opportunities for professional development and training.
• A collaborative work environment located in Nelspruit .
• Generous annual leave.
• Exposure to diverse and exciting marketing campaigns.
• Team building events and social activities.