Digital Advertising Specialist

Placements24; Paarl; Hybrid; ZAR 420,000 - 540,000; Full time

Benefits offered by this job

Competitive salary

Hybrid work model

Growth opportunities

Access to advertising tools

Training opportunities

Paarl, Western Cape location

Job summary

Placements24 in Paarl, Western Cape, is seeking a Digital Advertising Specialist to design, implement, and manage paid search, paid social, and display campaigns. You will optimize performance and ROI, collaborating with content and creative teams to craft effective ads and landing pages.

The role requires a Bachelor's degree in Marketing or equivalent, 3+ years of hands-on digital advertising experience, and strong analytical skills with Google Analytics.

Qualifications

• Bachelor's degree in Marketing, Advertising, Business, or a related field.
• Minimum of 3 years of hands-on experience in managing digital advertising campaigns.
• Proven proficiency with Google Ads, Facebook Ads Manager, and other major advertising platforms.
• Strong analytical skills with experience in using Google Analytics and other performance tracking tools.
• Excellent understanding of paid search (PPC), paid social, and display advertising principles.
• Strong copywriting and communication skills.
• Ability to manage multiple campaigns simultaneously and meet deadlines.
• Experience in a hybrid work environment, comfortable with both remote and in-office collaboration.

Responsibilities

• Develop, execute, and manage paid advertising campaigns across platforms like Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, etc.
• Conduct keyword research, audience targeting, and ad copywriting to create effective campaigns.
• Monitor campaign performance daily, making data-driven optimizations to improve key metrics such as CTR, conversion rate, and CPA.
• Manage advertising budgets effectively, ensuring maximum spend efficiency and ROI.
• Analyze campaign data and provide regular reports on performance, insights, and recommendations.
• Stay up-to-date with the latest trends and best practices in digital advertising and online marketing.
• Collaborate with the content and creative teams to develop compelling ad creatives and landing pages.
• Identify new opportunities for digital advertising and explore emerging platforms.

Skills

Analytical mindset

Copywriting

Campaign management

Communication skills

Education

Bachelor's in Marketing

Tools

Google Ads

Facebook Ads Manager

Google Analytics

Job description

About the Role

Our client, a fast-growing e-commerce company, is seeking a skilled Digital Advertising Specialist to join their marketing team in Paarl, Western Cape . This role is pivotal in designing, implementing, and managing online advertising campaigns to drive traffic, generate leads, and maximize ROI. You will be responsible for managing paid search, paid social, and display advertising efforts, constantly optimizing for performance. The ideal candidate has a strong analytical mindset, a deep understanding of various advertising platforms, and a passion for delivering measurable results. This hybrid role offers the flexibility to work remotely on occasion, while maintaining a strong presence in our Paarl, Western Cape office for collaborative efforts.

Key Responsibilities

• Develop, execute, and manage paid advertising campaigns across platforms like Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, etc.
• Conduct keyword research, audience targeting, and ad copywriting to create effective campaigns.
• Monitor campaign performance daily, making data-driven optimizations to improve key metrics such as CTR, conversion rate, and CPA.
• Manage advertising budgets effectively, ensuring maximum spend efficiency and ROI.
• Analyze campaign data and provide regular reports on performance, insights, and recommendations.
• Stay up-to-date with the latest trends and best practices in digital advertising and online marketing.
• Collaborate with the content and creative teams to develop compelling ad creatives and landing pages.
• Identify new opportunities for digital advertising and explore emerging platforms.

Requirements

• Bachelor's degree in Marketing, Advertising, Business, or a related field.
• Minimum of 3 years of hands-on experience in managing digital advertising campaigns.
• Proven proficiency with Google Ads, Facebook Ads Manager, and other major advertising platforms.
• Strong analytical skills with experience in using Google Analytics and other performance tracking tools.
• Excellent understanding of paid search (PPC), paid social, and display advertising principles.
• Strong copywriting and communication skills.
• Ability to manage multiple campaigns simultaneously and meet deadlines.
• Experience in a hybrid work environment, comfortable with both remote and in-office collaboration.

Benefits

• Competitive salary.
• Hybrid work model, offering flexibility.
• Opportunity to work with a growing e-commerce business.
• Access to cutting-edge advertising tools and technologies.
• Professional development and training opportunities.
• Work in the scenic region of Paarl, Western Cape .