Senior Social Media Manager

Placements24; Randburg; On-site; ZAR 900,000 - 1,500,000; Full time

Benefits offered by this job

Competitive salary

Performance-based bonuses

Comprehensive benefits package

Career growth opportunities

Job summary

Placements24 in Randburg, Gauteng, is seeking an experienced Senior Social Media Manager to develop and execute innovative strategies that elevate brand presence, engagement, and business results.

You will lead a team, manage paid campaigns across Facebook, Instagram, LinkedIn and X, collaborate with content creators, monitor budgets, and report insights to senior management in a fast-paced e-commerce environment.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• 6+ years of experience in social media management, with 2+ years in a leadership role.
• Proven ability to drive data-driven social campaigns with measurable results.
• Extensive experience managing paid social campaigns and large budgets.
• Experience with social media tools and analytics platforms.

Responsibilities

• Develop and implement comprehensive social media strategies aligned with marketing and business goals.
• Oversee all social media channels with consistent brand messaging and engaging content.
• Manage and optimize paid campaigns across Facebook, Instagram, LinkedIn, and Twitter/X.
• Lead, mentor, and manage the social media team in a high-performing environment.
• Analyze performance data and provide insights and regular reports to senior management.
• Stay ahead of platform trends and innovations, suggesting new approaches.

Skills

Strategic thinking

Leadership

Communication

Data-driven decision making

Social media strategy

Budget management

Education

Bachelor's degree in Marketing, Communications, Journalism, or related field

Tools

Sprinklr

Hootsuite Enterprise

Sprout Social

Job description

About the Role

Our client, a leading player in the e-commerce industry, is seeking an experienced and strategic Senior Social Media Manager for their office in Randburg, Gauteng . This role is responsible for developing and executing innovative social media strategies that enhance brand presence, drive engagement, and support business objectives. The ideal candidate will have a proven track record in managing large-scale social media campaigns, a deep understanding of platform algorithms and audience behavior, and exceptional leadership skills. You will lead a team, oversee content creation, manage paid social advertising, and analyze performance to ensure maximum impact. This is a senior position requiring strategic thinking and hands‑on execution in the dynamic digital landscape.

Key Responsibilities

• Develop and implement comprehensive social media strategies aligned with marketing and business goals.
• Oversee all social media channels, ensuring consistent brand messaging and engaging content.
• Manage and optimize paid social media advertising campaigns across platforms like Facebook, Instagram, LinkedIn, and Twitter.
• Lead, mentor, and manage the social media team, fostering a collaborative and high‑performing environment.
• Analyze social media performance data, providing actionable insights and regular reports to senior management.
• Stay ahead of social media trends, platform updates, and emerging technologies, recommending innovative approaches.
• Collaborate with content creators, designers, and other marketing specialists to produce high‑quality, engaging content.
• Manage the social media budget effectively, ensuring optimal allocation of resources.
• Develop and manage influencer marketing strategies and collaborations.
• Monitor brand reputation and manage crisis communications on social media when necessary.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• Minimum of 6 years of experience in social media management, with at least 2 years in a senior or leadership role.
• Proven success in developing and executing data‑driven social media strategies that achieve measurable results.
• Extensive experience managing paid social media campaigns and significant budgets.
• Expertise in social media management tools (e.g., Sprinklr, Hootsuite Enterprise, Sprout Social) and analytics platforms.
• Strong understanding of SEO, content marketing, and influencer marketing principles.
• Excellent leadership, communication, and interpersonal skills.
• Creative thinking and a strategic mindset.
• Ability to work under pressure and manage multiple projects simultaneously.
• Experience within the Randburg, Gauteng or broader Gauteng e‑commerce sector is highly desirable.

Benefits

• Our client offers a competitive salary, performance‑based bonuses, and a comprehensive benefits package.
• This is a strategic leadership role with significant influence on brand visibility and customer engagement.
• You will have the opportunity to work with a dynamic and innovative team in a growing e‑commerce company based in Randburg, Gauteng .
• Our client is committed to employee development, offering ample opportunities for professional growth and career advancement.
• Join a company that values creativity, collaboration, and results, and play a key role in shaping its online presence in Gauteng .