Digital Advertising Specialist

Placements24; Rustenburg; On-site; ZAR 350,000 - 550,000; Full time

Benefits offered by this job

Competitive salary

Budget ownership

Professional development

Team environment

Job summary

Placements24 is seeking a Digital Advertising Specialist in Rustenburg to manage and optimize paid online campaigns across Google Ads, social networks, and display networks. You will drive qualified traffic, generate leads, and improve conversions through data-driven decisions.

The role requires strong SEM and social advertising experience, excellent analytical skills, and the ability to translate data into actionable insights. Retail/e-commerce exposure is a plus.

Qualifications

• Bachelor's degree in Marketing, Business, Advertising, or related field.
• Proven experience in planning, executing and optimizing paid digital campaigns (SEM and social).
• Strong analytical skills and ability to translate data into insights.

Responsibilities

• Develop, manage, and optimize paid digital advertising campaigns across Google Ads, Facebook/Instagram, LinkedIn and other networks.
• Conduct keyword research and audience targeting to maximize ROI.
• Monitor performance and adjust bids, budgets, creatives, and landing pages for optimization.
• Provide regular performance reports (CPC, CPA, ROAS, CTR, conversions).
• Test new channels and formats to improve campaigns and drive growth.
• Collaborate with marketing to align ads with brand messaging and strategy.
• Manage budgets across campaigns to maximize impact.
• Keep up-to-date with industry trends and platform changes.
• Work with creatives to produce effective ad copy and visuals.
• Analyze competitor strategies to identify opportunities.

Skills

PPC

SEM

Campaign optimization

Keyword research

Audience targeting

Budget management

Data-driven reporting

Cross-functional collaboration

Strong communication

Education

Bachelor's degree in Marketing, Business, Advertising, or related field

Tools

Google Ads

Facebook Ads Manager

LinkedIn Campaign Manager

Instagram Ads

Google Analytics

Job description

About the Role

Our client is a thriving retail business looking for a highly analytical and results-oriented Digital Advertising Specialist to manage and optimize their online advertising efforts. This role is crucial for driving qualified traffic, generating leads, and increasing conversions through strategic paid media campaigns. You will be responsible for planning, implementing, monitoring, and reporting on all paid digital advertising initiatives across various platforms. The ideal candidate will possess a deep understanding of SEM, social media advertising, and display advertising, coupled with a strong analytical mindset. This is an exciting opportunity to make a significant impact on our client's growth in Rustenburg, North West . We seek a proactive individual eager to leverage data to achieve ambitious marketing goals.

Key Responsibilities

• Develop, execute, and manage paid digital advertising campaigns across platforms such as Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, and other relevant networks.
• Conduct keyword research and audience targeting to ensure maximum campaign effectiveness and ROI.
• Optimize campaigns based on performance data, including bid management, budget allocation, ad creative testing, and landing page optimization.
• Monitor campaign performance daily, weekly, and monthly, providing detailed reports on key metrics (e.g., CPC, CPA, ROAS, CTR, conversion rates).
• Identify and test new advertising channels, ad formats, and targeting strategies to drive continuous improvement.
• Collaborate with the marketing team to ensure advertising efforts align with overall marketing strategies and brand messaging.
• Manage advertising budgets effectively, ensuring optimal allocation across different platforms and campaigns.
• Stay up-to-date with the latest trends, best practices, and platform updates in the digital advertising landscape.
• Work closely with creative teams to develop compelling ad copy and visual assets.
• Analyze competitor advertising strategies to identify opportunities and threats.

Requirements

• Proven experience as a Digital Advertising Specialist, PPC Specialist, or similar role.
• Demonstrated success in managing and optimizing paid search (SEM) and social media advertising campaigns.
• Proficiency with advertising platforms like Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, etc.
• Strong analytical skills with the ability to interpret complex data and translate it into actionable insights.
• Experience with Google Analytics and other web analytics tools.
• Excellent understanding of digital marketing concepts and advertising best practices.
• Strong written and verbal communication skills.
• Ability to manage multiple projects and prioritize effectively in a fast-paced environment.
• Bachelor's degree in Marketing, Business, Advertising, or a related field is preferred.
• Experience in the retail or e-commerce sector is a plus.

Benefits

• Competitive salary package.
• Opportunity to manage significant advertising budgets and impact business growth.
• Be part of a dynamic and results-driven marketing team.
• Professional development and training opportunities.
• Standard employee benefits.