Paid Search Specialist (PPC)

Placements24; Bloemfontein; Híbrido; ZAR 500.000 - 750.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Competitive salary package

Hybrid work arrangement

Professional development

Dynamic marketing team in Welkom

Exposure to diverse campaigns

Descripción de la vacante

Placements24 in Welkom, Free State is seeking a meticulous Paid Search Specialist to develop and manage high-impact PPC campaigns across Google Ads and social platforms. You will optimize campaigns for maximum ROI, drive targeted traffic, and increase conversions in a hybrid work setup.

The ideal candidate has hands-on experience with large-scale PPC campaigns, strong analytics, and a proven ability to improve performance through testing and optimization.

Formación

• Experience as a PPC Specialist or similar role.
• Hands-on management of large-scale PPC campaigns on Google Ads and other platforms.
• Strong keyword research, bid management, and optimization techniques.
• Proficiency with web analytics tools (e.g., Google Analytics) to track performance.
• Google Ads certification is a strong plus.

Responsabilidades

• Plan, execute, and manage paid search campaigns across Google Ads, Bing Ads, and social platforms.
• Conduct keyword research and audience segmentation to identify targets.
• Develop ad copy and landing page strategies to maximize CTR and conversions.
• Monitor and optimize bids, budgets, targeting, and creatives daily.
• Analyze data with Google Analytics and provide actionable reports.
• Run A/B tests on ads, landing pages, and targeting to improve results.
• Stay updated with paid search trends and algorithm changes.
• Collaborate with the marketing team to align paid search with campaigns.

Conocimientos

PPC

Paid Search

Keyword research

Bid management

Campaign optimization

A/B testing

Landing pages

Analytics

Google Ads certification

Team collaboration

Herramientas

Google Ads

Bing Ads

Google Analytics

Descripción del empleo

About the Role

Our client is seeking a meticulous and results-oriented Paid Search Specialist (PPC) to join their growing marketing team in Welkom, Free State . This role is crucial for developing and managing highly effective pay-per-click advertising campaigns across various platforms, including Google Ads and social media advertising. The ideal candidate will possess a deep understanding of PPC strategies, a strong analytical mindset, and a proven ability to optimize campaigns for maximum ROI. You will be instrumental in driving targeted traffic, increasing conversions, and achieving marketing objectives. This is an excellent opportunity to contribute to a dynamic company and enhance your expertise in the ever-evolving world of digital advertising.

Key Responsibilities

• Plan, execute, and manage all paid search campaigns across platforms like Google Ads, Bing Ads, and social media advertising.
• Conduct thorough keyword research and audience segmentation to identify optimal targeting opportunities.
• Develop compelling ad copy and landing page strategies to maximize click-through rates (CTR) and conversion rates.
• Monitor campaign performance daily, optimizing bids, budgets, targeting, and ad creative to achieve performance goals.
• Analyze campaign data using tools such as Google Analytics and provide regular reports with actionable insights and recommendations.
• Conduct A/B testing on ad copy, landing pages, and targeting to continuously improve campaign effectiveness.
• Stay up-to-date with the latest trends, best practices, and algorithm updates in paid search marketing.
• Collaborate with the broader marketing team to ensure paid search efforts are aligned with overall campaign strategies and business objectives.

Requirements

• Proven experience as a PPC Specialist, Paid Search Specialist, or similar role.
• Hands-on experience managing large-scale PPC campaigns on Google Ads and other platforms.
• Strong understanding of keyword research, bid management, and campaign optimization techniques.
• Proficiency in using web analytics tools (e.g., Google Analytics) to track and analyze campaign performance.
• Experience with A/B testing and landing page optimization.
• Excellent analytical skills and the ability to interpret complex data sets.
• Strong communication and collaboration skills, with the ability to work effectively in a team.
• Google Ads certification is a strong plus.

Benefits

• Competitive salary package based on experience and performance.
• Hybrid work arrangement offering a balance between in-office collaboration and remote flexibility.
• Opportunities for professional development and training in the latest PPC tools and strategies.
• Be part of a dynamic and supportive marketing team in Welkom.
• Contribute directly to the success and growth of the company through impactful advertising.
• Exposure to diverse campaign types and industry-leading practices.