Digital Marketing Specialist - Performance Campaigns

Placements24; Bloemfontein; On-site; ZAR 300,000 - 420,000; Full time

Benefits offered by this job

Salary growth opportunities

Professional development certificates

Team events & training

Job summary

Placements24 in Bloemfontein is seeking a Digital Marketing Specialist focused on performance campaigns to manage and optimize online advertising for clients. The role requires data-driven PPC and social ads expertise, with strong skills in Google Ads and Google Analytics, and the ability to translate data into actionable strategies while collaborating with the team.

The successful candidate will work with a diverse client base, stay ahead of industry trends, and contribute to measurable growth

Qualifications

• Bachelor's degree in Marketing, Advertising, Business, or related field.
• Minimum of 3 years hands-on experience in performance campaigns.
• Proven expertise in Google Ads and social media advertising platforms.
• Strong analytical skills with proficiency in Google Analytics and other reporting tools.
• Excellent written and verbal communication skills.
• Detail-oriented with excellent organizational abilities.
• Familiarity with bid management platforms.
• Ability to work in Bloemfontein, Free State.

Responsibilities

• Plan, execute, and manage paid advertising campaigns across Google Ads and social platforms.
• Conduct keyword research and competitor analysis for PPC campaigns.
• Develop compelling ad copy and creative assets for digital campaigns.
• Monitor campaign performance, analyze data, and generate regular reports with actionable insights.
• Optimize campaigns to improve KPIs such as CTR, conversion rate, and ROAS.
• Manage campaign budgets effectively and ensure optimal allocation of resources.
• Collaborate with account managers and clients to understand campaign objectives and provide strategic recommendations.
• Conduct A/B testing on ad creatives, landing pages, and targeting strategies.

Skills

PPC

Google Ads

Social Ads

Analytics

Reporting

A/B testing

Teamwork

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Bid Management Platforms

Job description

About the Role

Our client, a dynamic digital marketing agency, is looking for a talented Digital Marketing Specialist with a focus on performance campaigns to join their team. This role is based in Bloemfontein, Free State , and involves managing and optimizing online advertising campaigns across various platforms to achieve measurable results for our clients. The ideal candidate is data-driven, analytical, and possesses a deep understanding of paid search (PPC), social media advertising, and other performance marketing channels. You will be responsible for developing strategies, executing campaigns, monitoring performance, and providing insights to drive client growth. This role offers a fantastic opportunity to work with a diverse range of clients and contribute to impactful digital marketing initiatives within the Free State region.

Key Responsibilities

• Plan, execute, and manage paid advertising campaigns (Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, etc.).
• Conduct keyword research and competitor analysis for PPC campaigns.
• Develop compelling ad copy and creative assets for digital campaigns.
• Monitor campaign performance, analyze data, and generate regular reports with actionable insights.
• Optimize campaigns to improve key performance indicators (KPIs) such as CTR, conversion rate, and ROAS.
• Manage campaign budgets effectively and ensure optimal allocation of resources.
• Stay up-to-date with the latest trends and best practices in digital advertising and performance marketing.
• Collaborate with account managers and clients to understand campaign objectives and provide strategic recommendations.
• Conduct A/B testing on ad creatives, landing pages, and targeting strategies.

Requirements

• Bachelor's degree in Marketing, Advertising, Business, or a related field.
• Minimum of 3 years of hands-on experience in managing performance marketing campaigns.
• Proven expertise in Google Ads and social media advertising platforms.
• Strong analytical skills with proficiency in Google Analytics and other reporting tools.
• Excellent understanding of digital marketing concepts and strategies.
• Ability to interpret data and translate it into actionable insights.
• Strong written and verbal communication skills.
• Detail-oriented with excellent organizational abilities.
• Familiarity with bid management platforms is a plus.
• Ability to work effectively within a team in Bloemfontein, Free State.

Benefits

• Our client offers a competitive salary, opportunities for professional development and certifications, and a collaborative work environment.
• Benefits include access to team events and training programs.

This role provides a fantastic platform to hone your skills in performance marketing and contribute to the success of a wide array of clients.

Working in Bloemfontein, Free State offers a balance between professional engagement and a pleasant living environment. You will be part of an agency that values innovation and client success.