Remote Paid Search Specialist

Placements24; Johannesburg; Hybrid; ZAR 300.000 - 520.000; Vollzeit

Benefits dieser Stelle

Performance-based bonuses

Medical aid

Professional development

Zusammenfassung

Placements24 seeks a remote Paid Search Specialist to design, implement, and optimize PPC campaigns across Google Ads and Bing Ads from anywhere in South Africa. You will monitor performance, conduct keyword research, write ad copy, and coordinate with content and SEO teams to maximize ROAS and conversions.

A data-driven mindset and strong time management in a remote setting are essential for success in this role, with room for professional growth and impact on growth metrics.

Qualifikationen

• Experience managing large-scale PPC campaigns.
• Proven success in improving ROAS and CPA targets.
• Expert proficiency in Google Ads and Bing Ads.
• Strong analytics, reporting, and data interpretation skills.
• Experience with keyword research tools (SEMrush/Ahrefs/Keyword Planner).
• Excellent analytical, problem-solving and strategic thinking abilities.

Aufgaben

• Develop, implement, and manage PPC campaigns across Google Ads, Bing Ads, and other search platforms.
• Conduct thorough keyword research, audience segmentation, and competitive analysis.
• Create compelling ad copy and landing page recommendations to improve CTR and conversions.
• Monitor campaign performance daily; optimize bids, budgets, targeting, and creative elements.
• Perform regular A/B testing on ad copy, landing pages, and targeting parameters.
• Analyze campaign data and provide regular reports with actionable insights.
• Stay up-to-date with latest trends, algorithm updates, and best practices in paid search.
• Manage and allocate PPC budgets effectively across campaigns and platforms.
• Collaborate with content and SEO teams to align paid and organic efforts.
• Identify and test new paid search strategies and platforms for incremental growth.

Kenntnisse

Paid search

PPC management

Google Ads

Bing Ads

PPC analytics

Keyword research tools

Ad copywriting

Remote work

Strategic thinking

Ausbildung

Bachelor's degree in Marketing / Business / Economics

Tools

Google Analytics

SEMrush

Ahrefs

Keyword Planner

Jobbeschreibung

About the Role

Our client, a fast-growing e-commerce business, is seeking an experienced and highly motivated Remote Paid Search Specialist to manage and optimize their Pay-Per-Click (PPC) advertising campaigns. This is a fully remote position, allowing you to work from anywhere within South Africa. You will be responsible for developing, implementing, and managing effective PPC strategies across platforms like Google Ads and Bing Ads to drive qualified traffic, conversions, and maximize return on ad spend (ROAS). We are looking for a data-driven individual with a proven track record of success in managing complex paid search accounts and a passion for staying ahead of industry trends. Your expertise will be instrumental in our client's online growth and success.

Key Responsibilities

• Develop, implement, and manage effective PPC campaigns across Google Ads, Bing Ads, and other search platforms.


• Conduct thorough keyword research, audience segmentation, and competitive analysis to identify opportunities.


• Create compelling ad copy and landing page recommendations to improve click-through rates and conversion rates.


• Monitor campaign performance daily, optimizing bids, budgets, targeting, and creative elements to achieve ROAS and CPA goals.


• Perform regular A/B testing on ad copy, landing pages, and targeting parameters.


• Analyze campaign data and provide regular reports with actionable insights and recommendations for improvement.


• Stay up-to-date with the latest trends, algorithm updates, and best practices in paid search marketing.


• Manage and allocate PPC budgets effectively across different campaigns and platforms.


• Collaborate with content and SEO teams to ensure alignment and synergy between paid and organic efforts.


• Identify and test new paid search strategies and platforms to drive incremental growth.

Requirements

• Proven experience as a Paid Search Specialist, PPC Manager, or similar role.


• Demonstrable success in managing and optimizing large-scale PPC campaigns.


• Expert proficiency in Google Ads and Bing Ads platforms.


• Strong understanding of PPC metrics, analytics tools (e.g., Google Analytics), and reporting.


• Experience with keyword research tools (e.g., SEMrush, Ahrefs, Keyword Planner).


• Excellent analytical, problem-solving, and strategic thinking skills.


• Strong written communication skills for ad copywriting and reporting.


• Ability to work independently and manage time effectively in a remote environment.


• Bachelor's degree in Marketing, Business, Economics, or a related field.


• Familiarity with e-commerce and conversion rate optimization (CRO) principles is a plus.

Benefits

This fully remote role offers unparalleled flexibility and the opportunity to work from anywhere. Our client offers a competitive salary, performance-based bonuses, and comprehensive benefits including medical aid. You will have access to continuous professional development, including online courses and training programs, to enhance your skills in the ever-evolving field of paid search. Join a dynamic and supportive company culture that values innovation, autonomy, and results. This is a fantastic opportunity to grow your career in digital marketing with a forward-thinking organization.