Remote C-Suite Search Specialist

Placements24; South Africa; Remote; ZAR 360,000 - 600,000; Full time

Benefits offered by this job

Remote work flexibility

Professional development

Job summary

Placements24 is seeking a Paid Search (PPC) Specialist to plan, execute, and optimize campaigns across Google Ads and Bing Ads. This remote-friendly role emphasizes data-driven decision making, keyword strategy, bid management, and compelling ad copy to drive qualified traffic and conversions.

The candidate should be proficient with PPC platforms, Google Analytics, and reporting, with a strong ability to work independently and manage multiple campaigns remotely.

Qualifications

• Experience as PPC specialist or in digital advertising.
• Hands-on with Google Ads, Bing Ads, and other PPC platforms.
• Proficiency in keyword research and competitive analysis.
• Strong bid management, optimization, and budget control.
• Excellent data interpretation and analytical skills.
• Experience with website analytics tools (Google Analytics).
• Strong copywriting and ad creative development.
• Ability to manage multiple campaigns remotely.

Responsibilities

• Plan, implement, and optimize paid search campaigns (Google/Bing).
• Conduct keyword research and identify new opportunities.
• Optimize ROI through bid management and budget allocation.
• Create ad copy and landing page recommendations to boost conversions.
• Monitor performance daily and adjust campaigns as needed.
• Analyze data, generate insights, and report to stakeholders.
• Stay updated on PPC trends and algorithm changes.
• Collaborate with marketing to align campaigns across channels.
• Conduct ad and landing page A/B tests to improve outcomes.

Skills

Analytical thinking

Data-driven decisions

Independent worker

Remote collaboration

Education

Bachelor's in Marketing/Business

Google Ads Certification

Tools

Google Ads

Bing Ads

Google Analytics

Job description

Paid Search (PPC) Specialist - Remote Option

Our client, an innovative online retailer based in Klerksdorp , North West, is seeking a highly analytical and results-oriented Paid Search (PPC) Specialist . This role offers the flexibility of being predominantly remote , with occasional in-person meetings. You will be responsible for planning, implementing, and optimizing paid search campaigns across platforms like Google Ads and Bing Ads to drive qualified traffic and conversions. The ideal candidate possesses a deep understanding of PPC strategies, keyword management, bid optimization, and ad copywriting. You will play a critical role in maximizing our advertising spend and achieving key performance indicators. Join a forward-thinking company that values data-driven decision-making and continuous improvement. Make a significant impact on our digital advertising success.

Key Responsibilities

• Develop, implement, and manage paid search campaigns on platforms such as Google Ads, Bing Ads, etc.
• Conduct thorough keyword research and analysis to identify new campaign opportunities.
• Optimize campaigns for maximum ROI through bid management, budget allocation, and audience targeting.
• Create compelling ad copy and landing page recommendations to improve conversion rates.
• Monitor campaign performance daily, identifying trends and implementing necessary adjustments.
• Analyze campaign data, generate reports, and provide actionable insights and recommendations to stakeholders.
• Stay up-to-date with the latest trends and best practices in paid search marketing and algorithm changes.
• Manage campaign budgets effectively, ensuring spend is aligned with objectives.
• Collaborate with the broader marketing team on integrated campaign strategies.
• Conduct A/B testing on ad creatives, landing pages, and targeting to improve performance.

Requirements

• Proven work experience as a PPC Specialist or similar digital advertising role.
• Hands-on experience with Google Ads, Bing Ads, and other PPC platforms.
• Proficiency in keyword research tools and competitive analysis.
• Strong understanding of bid management, campaign optimization, and budget management.
• Excellent analytical skills and ability to interpret complex data.
• Experience with website analytics tools (e.g., Google Analytics).
• Strong copywriting and ad creative development skills.
• Ability to work independently and manage multiple campaigns simultaneously in a remote setting.
• A Bachelor's degree in Marketing, Business, or a related field is preferred.
• Certification in Google Ads is a significant advantage.

Benefits

• Competitive salary commensurate with experience and skills.
• Significant remote work flexibility with potential for occasional on-site collaboration.
• Opportunity to manage substantial advertising budgets and drive significant growth.
• Professional development and training in the latest PPC technologies.
• Be