PPC Specialist - Benoni

Placements24; Benoni; Hybrid; ZAR 300,000 - 540,000; Full time

Benefits offered by this job

Hybrid work

Performance incentives

Growth opportunities

Team environment

Exposure to digital ads

Job summary

Placements24 in Benoni is seeking a skilled PPC Specialist to plan, implement, and optimize paid search and social campaigns across Google Ads, Facebook, and Instagram. You will drive traffic and conversions, monitor budgets, adjust bids, and deliver data-driven insights to improve ROAS.

The ideal candidate has 2-4 years of PPC experience, strong analytics, and hands-on experience with Google Ads, Facebook Ads Manager, and Google Analytics.

Qualifications

• 2–4 years of proven PPC management experience.
• Hands-on with Google Ads, Facebook/Instagram Ads, and analytics.
• Strong analytical and problem-solving skills.

Responsibilities

• Plan, create, and manage PPC campaigns across Google Ads and social platforms.
• Conduct keyword research and audience targeting to optimize parameters.
• Develop compelling ad copy and creative assets for PPC campaigns.
• Monitor performance daily; adjust bids, budgets, and targeting to improve results.
• Analyze data, track KPIs, and generate regular performance reports.
• Conduct A/B testing on creatives, landing pages, and targeting options.
• Manage campaign budgets to maximize ROAS.
• Stay updated on PPC trends and platform updates.
• Collaborate with marketing to align with overall strategy.
• Identify opportunities for expansion and new channels.

Skills

PPC strategy

Campaign optimization

Data analysis

A/B testing

Strong communication

Education

Bachelor's degree in Marketing or related field

Tools

Google Ads

Facebook Ads Manager

Google Analytics

Job description

About the Role

Our client, a dynamic e-commerce business located in Benoni , is looking for a skilled PPC Specialist to manage and optimize their paid advertising campaigns. This role is crucial for driving qualified traffic and conversions through platforms like Google Ads and social media advertising. You will be responsible for campaign strategy, setup, management, and continuous optimization to maximize return on ad spend (ROAS). This is a fantastic opportunity for a data-driven marketer to make a significant impact within a growing company in the Gauteng province, offering a hybrid work arrangement. The ideal candidate possesses a strong analytical mind, a deep understanding of paid search and social advertising principles, and a proven ability to deliver measurable results. Join a team that values innovation, efficiency, and data-backed decision-making.

Key Responsibilities

• Plan, create, and manage pay-per-click (PPC) campaigns across various platforms (e.g., Google Ads, Facebook Ads, Instagram Ads).
• Conduct keyword research and audience targeting to identify optimal campaign parameters.
• Develop compelling ad copy and creative assets for PPC campaigns.
• Monitor campaign performance daily, making adjustments to bids, budgets, and targeting to improve results.
• Analyze campaign data, track KPIs, and generate regular performance reports with actionable insights.
• Conduct A/B testing on ad creatives, landing pages, and targeting options to optimize conversion rates.
• Manage campaign budgets effectively to ensure maximum ROAS.
• Stay up-to-date with the latest PPC trends, best practices, and platform updates.
• Collaborate with the marketing team to ensure alignment with overall marketing strategies.
• Identify opportunities for campaign expansion and new channel testing.

Requirements

• Bachelor's degree in Marketing, Business, Economics, or a related field.
• 2-4 years of proven experience in managing PPC campaigns.
• Hands-on experience with Google Ads, Facebook Ads Manager, and other advertising platforms.
• Strong understanding of PPC best practices, bid management, and optimization techniques.
• Proficiency in using analytics tools like Google Analytics to measure campaign effectiveness.
• Excellent analytical and problem-solving skills.
• Strong written and verbal communication skills.
• Ability to manage multiple campaigns and priorities simultaneously.
• Experience with A/B testing methodologies.
• Familiarity with the Benoni area or broader Gauteng market is advantageous.

Benefits

• Hybrid work model offering flexibility.
• Competitive salary and performance incentives.
• Opportunities for professional growth and development in a dynamic field.
• A supportive and collaborative team environment.
• Exposure to cutting-edge digital advertising strategies.
• Annual leave and company benefits.