PPC Specialist — Hybrid Role, ROI-Driven Advertising

Placements24; Bloemfontein; Hybrid; ZAR 500,000 - 750,000; Full time

Benefits offered by this job

Competitive salary package

Hybrid work arrangement

Professional development

Dynamic marketing team in Welkom

Exposure to diverse campaigns

Job summary

Placements24 in Welkom, Free State is seeking a meticulous Paid Search Specialist to develop and manage high-impact PPC campaigns across Google Ads and social platforms. You will optimize campaigns for maximum ROI, drive targeted traffic, and increase conversions in a hybrid work setup.

The ideal candidate has hands-on experience with large-scale PPC campaigns, strong analytics, and a proven ability to improve performance through testing and optimization.

Qualifications

• Experience as a PPC Specialist or similar role.
• Hands-on management of large-scale PPC campaigns on Google Ads and other platforms.
• Strong keyword research, bid management, and optimization techniques.
• Proficiency with web analytics tools (e.g., Google Analytics) to track performance.
• Google Ads certification is a strong plus.

Responsibilities

• Plan, execute, and manage paid search campaigns across Google Ads, Bing Ads, and social platforms.
• Conduct keyword research and audience segmentation to identify targets.
• Develop ad copy and landing page strategies to maximize CTR and conversions.
• Monitor and optimize bids, budgets, targeting, and creatives daily.
• Analyze data with Google Analytics and provide actionable reports.
• Run A/B tests on ads, landing pages, and targeting to improve results.
• Stay updated with paid search trends and algorithm changes.
• Collaborate with the marketing team to align paid search with campaigns.

Skills

PPC

Paid Search

Keyword research

Bid management

Campaign optimization

A/B testing

Landing pages

Analytics

Google Ads certification

Team collaboration

Tools

Google Ads

Bing Ads

Google Analytics

Job description

Placements24 in Welkom, Free State is seeking a meticulous Paid Search Specialist to develop and manage high-impact PPC campaigns across Google Ads and social platforms. You will optimize campaigns for maximum ROI, drive targeted traffic, and increase conversions in a hybrid work setup.

The ideal candidate has hands-on experience with large-scale PPC campaigns, strong analytics, and a proven ability to improve performance through testing and optimization.