Digital Marketing Specialist (PPC & SEO)

Placements24; Pretoria; Hybride; ZAR 360 000 - 480 000; Plein temps

Avantages offerts par ce poste

Bonus potential

Medical and retirement benefits

Remote-friendly

Learning & certifications

Innovative team

Résumé du poste

Placements24 in Pretoria is looking for a data-driven Digital Marketing Specialist focused on Paid Search (PPC) and SEO to drive qualified traffic and conversions for our ecommerce platforms. You will plan, execute and optimize campaigns to increase online visibility and revenue.

This role requires 3+ years of hands-on PPC and SEO experience, proficiency with Google Ads, Google Analytics and SEO tools, and strong analytical, CRO and project management skills.

Qualifications

• Bachelor's degree in Marketing, Digital Media or related field is required.
• 3+ years hands-on PPC advertising and SEO experience required.
• Proficiency with Google Ads, Google Analytics, and SEO tools (SEMrush, Ahrefs) expected.
• Strong analytics, CRO, UX understanding and data-driven decision making.
• Ability to manage multiple campaigns and projects independently.

Responsabilités

• Develop, manage and optimize PPC campaigns on Google Ads and Bing Ads.
• Perform keyword research, competitive analysis and campaign performance monitoring to maximize ROI.
• Plan and implement on-page SEO, link building and technical SEO audits.
• Analyze website data using Google Analytics to identify trends and opportunities.
• Create detailed performance reports with actionable recommendations.
• Stay updated on PPC and SEO trends and best practices.
• Collaborate with cross-functional teams to align marketing efforts.

Connaissances

PPC advertising

SEO

Keyword research

Google Ads

Google Analytics

Conversion rate optimization

Data analysis

Independent project management

Formation

Bachelor's degree in Marketing, Digital Media, or related field

Outils

SEMrush

Ahrefs

Google Analytics

Description du poste

About the Role

Our client is seeking a data-driven and analytical Digital Marketing Specialist to join their team in Pretoria , focusing on Paid Search (PPC) and Search Engine Optimization (SEO). This role is essential for driving qualified traffic and conversions to their e-commerce platforms. You will be responsible for planning, executing, and optimizing digital advertising campaigns and SEO strategies to increase online visibility and revenue. This is an excellent opportunity for a performance marketing expert to contribute to significant business growth in a key sector.

Key Responsibilities

• Develop, manage, and optimize PPC campaigns across platforms like Google Ads and Bing Ads.
• Conduct keyword research, competitive analysis, and campaign performance monitoring to maximize ROI.
• Implement and manage SEO strategies , including on-page optimization, link building, and technical SEO audits.
• Analyze website data using Google Analytics and other tools to identify trends and opportunities for traffic growth and conversion optimization.
• Create detailed performance reports, highlighting key insights and actionable recommendations.
• Stay up-to‑date with the latest trends and best practices in PPC and SEO.

Requirements

• Bachelor's degree in Marketing, Digital Media, or a related field.
• Minimum of 3 years of hands‑on experience in PPC advertising and SEO.
• Proficiency with Google Ads, Google Analytics, and SEO tools (e.g., SEMrush, Ahrefs).
• Strong understanding of website analytics, conversion rate optimization, and user experience.
• Excellent analytical and problem‑solving skills.
• Ability to work independently and manage multiple projects simultaneously.

Benefits

• Competitive salary and bonus structure.
• Comprehensive medical and retirement benefits.
• Flexible remote work options available for this role.
• Opportunities for continuous learning and professional certifications.
• Join a dynamic team focused on innovation in the digital marketing space.