Digital Advertising Specialist (PPC)

Placements24; Mbombela (Nelspruit); Hybrid; ZAR 360,000 - 540,000; Full time

Benefits offered by this job

Hybrid work

Health insurance

Employee discounts

Professional development

Job summary

Placements24 in Mpumalanga seeks a skilled Digital Advertising Specialist focused on PPC to join its growing marketing team in Nelspruit. You will develop, manage, and optimize paid campaigns across Google Ads, Bing Ads, and social channels to drive qualified traffic and conversions for an ecommerce business.

The role requires strong budget management, daily performance monitoring, and regular reporting with strategic recommendations.

Qualifications

• Proven experience managing PPC campaigns across search and social platforms.
• Hands-on budget management for large campaigns.
• Strong understanding of PPC best practices and bid strategies.
• Experience with analytics dashboards and reporting.

Responsibilities

• Plan, execute, and optimize paid campaigns across Google, Bing, and social platforms.
• Conduct keyword research and audience targeting to boost relevance.
• Manage advertising budgets to achieve target KPIs like CPA and ROAS.
• Monitor performance daily and identify trends and opportunities.
• Implement A/B testing for ads, landing pages, and targeting.
• Provide campaign performance reports with insights and recommendations.

Skills

PPC management

Digital advertising

Data analysis

Campaign optimization

Budget management

Tools

Google Ads

Bing Ads

Facebook Ads

Instagram Ads

Google Analytics

Job description

About the Role

Our client is seeking a skilled and performance-driven Digital Advertising Specialist , focusing on Pay-Per-Click (PPC) campaigns, to join their expanding marketing team in Nelspruit . This role is crucial for developing, managing, and optimizing paid advertising campaigns across various platforms like Google Ads, Bing Ads, and social media to drive qualified traffic and conversions for their e-commerce business. You will be responsible for budget management, campaign analysis, and continuous testing to ensure maximum ROI. This is an excellent opportunity for a PPC expert to make a significant impact within a dynamic company, offering a collaborative hybrid work environment.

Key Responsibilities

• Plan, execute, and optimize paid advertising campaigns across Google Ads, Bing Ads, and social media platforms (Facebook, Instagram, LinkedIn).
• Conduct keyword research, audience targeting, and ad copy creation to maximize campaign effectiveness and relevance.
• Manage advertising budgets efficiently, ensuring optimal allocation of spend to achieve target KPIs (e.g., CPA, ROAS).
• Monitor campaign performance daily, analyzing data to identify trends, insights, and opportunities for improvement.
• Implement A/B testing for ad creatives, landing pages, and targeting parameters to continuously enhance campaign results.
• Provide regular reports on campaign performance, including key metrics, insights, and strategic recommendations to management.

Requirements

• Proven experience as a PPC Specialist or Digital Advertising Manager with a focus on paid search and social campaigns.
• Hands-on experience managing large budgets and complex campaigns on Google Ads and social media advertising platforms.
• Strong understanding of PPC best practices, conversion tracking, and bid management strategies.
• Proficiency with analytics tools such as Google Analytics and reporting dashboards.
• Excellent analytical and problem-solving skills with a keen eye for detail.
• Certifications in Google Ads and/or Facebook Blueprint are highly desirable.

Benefits

• Competitive annual salary.
• Hybrid work arrangement offering flexibility from our Nelspruit office.
• Comprehensive health insurance benefits.
• Employee discounts on company products.
• Continuous training and professional development in digital advertising.